Partner expansion Strategic collaboration opportunities with logistics partners and distributors remain strong, evidenced by recent Border Express partnership; explore co-branded activations, regional distribution deals, and consolidating omnichannel fulfillment to reach more Australian and Asia-Pacific markets.

Women-focused workforce Leveraging a predominantly female workforce (98%) and flexible work policies, pitch employee-centric initiatives such as wellness programs, employee advocacy platforms, and partner programs that highlight women empowerment in marketing, recruitment, and internal communications.

Active living ecosystem Leverage Lorna Jane’s active living community by proposing fitness events, sponsorships, and content collaborations (podcast, social campaigns) that cross-promote apparel with wellness services, studios, and community-based programs.

Geographic growth Past expansion into greater China and Eastern Asia signals openness to new markets; pursue regional retail and wholesale collaborations, pop-up experiences, and localized product lines to capture growing demand in Asia-Pacific.

Brand ecosystem Opportunity to expand through Soma by Lorna Jane and Bare Self initiatives; propose bundled merch, cross-sell with wellness products, and white-label or private-label collaborations to increase average order value across both brands.