Small but Skilled Target potential upsell opportunities by highlighting advanced security design, redundancy planning, and disaster recovery as services given their 16 years of combined experience and focus on preventing disasters.

West Michigan Focus Position as a regional security partner for SMBs in West Michigan, leveraging local presence and case studies to win clients seeking local expertise and responsive support.

Managed Security Offerings Expand conversations around end-to-end managed services, including network design, implementation, ongoing support, monitoring, and proactive security hardening to address growing cybersecurity needs.

Technology Stack Fit Explore opportunities aligned with their current tech stack (Microsoft 365, Pax8, Google services) for bundled security and backup solutions, cloud access security, and identity/credential management integrations.

Growth Signals With revenue in the lower mid-market range and a lean team, target SMBs seeking scalable security modernization, offering flexible engagement models and clear ROI through downtime reduction and disaster prevention.