Measured
Advertising ServicesTexas, United States51-200 Employees
Measured, based in Austin, Texas, operates in the Advertising Services sector with an AI-powered platform that assesses marketing effectiveness. Since 2017, it has supported enterprise brands in managing, testing, planning, and optimizing substantial full-funnel media investments totaling more than $35 billion. The platform aims to quantify the incremental impact of advertising, helping marketers improve return on investment with greater accuracy and efficiency. The company's approach combines analyst-level expertise with triangulated data to inform optimization decisions across campaigns. In May 2026, Measured announced Model Context Protocol capabilities, reflecting a continued expansion of its measurement capabilities. The firm operates as a mid-sized company serving enterprise marketers from its Austin base.