Targeted market Mercer International serves the oil/water/solids separation sector with customizable, high-efficiency units for process and wastewater applications, presenting a clear opportunity to upsell to facilities with existing but inefficient separators seeking low maintenance and higher throughput.

Upgrade opportunities The company offers upgrades to existing steel, concrete, and API separators using its Multi-Pack coalescer, suggesting a ready-made entry point for maintenance contracts, retrofit projects, and replacement cycle engagements.

Customization edge Their field-adjustable plate spacing and configurable Mini/Direct-Burial formats enable tailoring for specific site constraints, enabling tailored proposals to facilities with space, regulatory, or discharge requirements.

Financial cue With revenue in the low millions, Mercer is likely agile and responsive, which can be leveraged to pursue smaller-to-mid-size industrial accounts seeking rapid deployment and flexible financing for upgrades.

Competitive angle Highlight Mercer’s claimed combination of high efficiency and low maintenance as a differentiator in a market where competitors trade off performance for upkeep, targeting customers dissatisfied with current separators.