Strategic partnerships Leverage Metsä Group's strong retail partnerships, notably with K-Group where they received sales development recognitions. Opportunities exist to offer packaging and tissue solutions that align with retailer campaigns and brand selections to drive mutual growth.

Fresh fiber packaging Metsä Group showcases fresh fiber paperboard solutions for retail, pharmaceutical, healthcare, and foodservice packaging. Sales opportunities lie in premium and sustainable packaging segments, including foodservice and premium corrugated packaging.

Sustainability edge As a cooperative-backed forest industry player with a focus on diverse employment and sustainability, there is room to position eco-friendly packaging and fiber-based materials to brands aiming to improve circularity and carbon footprint.

Industrial modernization Large-scale investments like the Katrinefors mill expansion signal ongoing capacity and modernization. This supports scalable supply for packaging substrates and tissue products, enabling long-term contracts and volume-based pricing discussions.

Key leadership changes Upcoming leadership shift at Rauma sawmill management, indicating potential for process improvements and reliability in supply. Engage for strategic sourcing, reliability in delivery, and collaboration on efficiency initiatives.