Insights

Brand Positioning MICHI targets confident, fashion-forward women seeking high-performance, chic activewear that stands out in the fitness and casual markets, presenting an opportunity to expand into premium retail and boutique outlets.

Sustainability Focus With all manufacturing conducted in Canada and use of top performance fabrics from Italy and Switzerland, MICHI emphasizes quality and potentially appeals to consumers interested in ethically produced, durable activewear.

Innovative Designs MICHI's pioneering use of edgy mesh inserts, multi-strap sports bras, and cut-outs positions it as a leader in fashionable technical activewear, opening avenues for collaborations or licensing with sports and fashion brands.

Market Expansion The company's emphasis on versatile, chic activewear suitable for both workout and daily wear suggests a sales opportunity in lifestyle and athleisure markets, including department stores and online luxury platforms.

Customer Engagement Targeting women who want to differentiate themselves from standard gymwear offers potential in personalized marketing, influencer collaborations, and experiential retail to deepen brand loyalty and increase sales.

MICHI Tech Stack

MICHI uses 8 technology products and services including BugSnag, html5media, jsDelivr, and more. Explore MICHI's tech stack below.

  • BugSnag
    Analytics
  • html5media
    Audio, Video, Graphics
  • jsDelivr
    Content Delivery Network
  • Matter.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • reCAPTCHA
    Security
  • Tailwind CSS
    UI Frameworks
  • CSS
    Web Tools And Plugins

Media & News

MICHI's Email Address Formats

MICHI uses at least 1 format(s):
MICHI Email FormatsExamplePercentage
First@michiny.comJohn@michiny.com
100%

Frequently Asked Questions

Where is MICHI's headquarters located?

Minus sign iconPlus sign icon
MICHI's main headquarters is located at Toronto, Ontario m6k 3e3 Canada. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is MICHI's stock symbol?

Minus sign iconPlus sign icon
MICHI is a publicly traded company; the company's stock symbol is MIY.

What is MICHI's official website and social media links?

Minus sign iconPlus sign icon
MICHI's official website is michiny.com and has social profiles on LinkedIn.

What is MICHI's NAICS code?

Minus sign iconPlus sign icon
MICHI's NAICS code is 5414 - Specialized Design Services.

How many employees does MICHI have currently?

Minus sign iconPlus sign icon
As of June 2026, MICHI has approximately 138 employees across 5 continents, including North AmericaAsiaEurope. Key team members include President: M. V.Head Of Partnerships: M. F.Creative Director/ Founder: M. W.. Explore MICHI's employee directory with LeadIQ.

What industry does MICHI belong to?

Minus sign iconPlus sign icon
MICHI operates in the Design Services industry.

What technology does MICHI use?

Minus sign iconPlus sign icon
MICHI's tech stack includes BugSnaghtml5mediajsDelivrMatter.jsjQueryreCAPTCHATailwind CSSCSS.

What is MICHI's email format?

Minus sign iconPlus sign icon
MICHI's email format typically follows the pattern of First@michiny.com. Find more MICHI email formats with LeadIQ.

When was MICHI founded?

Minus sign iconPlus sign icon
MICHI was founded in 2010.

MICHI

Design ServicesOntario, Canada51-200 Employees

MICHI is a design services company based in Toronto, Ontario, Canada that develops high-performance and luxury fashion sportswear for women. The business employs 51-200 people and operates in the design services industry, with its website at michiny.com. The brand was founded in New York in 2010 by Michelle Watson and is now headquartered in Toronto, with all manufacturing conducted in Canada. MICHI's garments are made from performance fabrics sourced from Italy and Switzerland, described as silky-soft, breathable, moisture-wicking, and durable. The company is known for early innovations such as mesh inserts, multi-strap sports bras, micromesh panels, and cut-outs in activewear, with collections designed to support women in achieving high athletic performance.

Section iconCompany Overview

Headquarters
Toronto, Ontario m6k 3e3 Canada
Stock Symbol
MIY
NAICS Code
5414 - Specialized Design Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.