Insights

Market Positioning MICHI targets confident, fashion-forward women seeking high-performance activewear that blends luxury with functionality, presenting an opportunity to expand into premium retail outlets or boutique fitness collaborations.

Product Innovation Known for edgy mesh inserts and multi-strap designs, MICHI's innovative athleteswear appeals to women who want unique, standout workout apparel, suggesting potential for partnerships with designer collaborations or custom apparel solutions.

Manufacturing & Quality All garments are produced in Canada from top performance fabrics sourced from Italy and Switzerland, highlighting an emphasis on quality and sustainability that can be leveraged in sourcing or eco-friendly product lines.

Customer Segments MICHI caters to diverse activities from dance to boxing to yoga, indicating opportunities to tailor marketing or develop specialized collections for various fitness and lifestyle sectors.

Digital Engagement Utilizing platforms like YouTube and Adobe Illustrator shows an active online presence, opening prospects for digital marketing services, influencer collaborations, and social media campaigns to boost brand visibility.

MICHI Tech Stack

MICHI uses 8 technology products and services including Microsoft Clarity, Adobe Illustrator, RSS, and more. Explore MICHI's tech stack below.

  • Microsoft Clarity
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • RSS
    Content Management System
  • Video.js
    Javascript Libraries
  • UPS
    Logistics
  • reCAPTCHA
    Security
  • YouTube
    Video Players
  • CSS
    Web Tools And Plugins

Media & News

MICHI's Email Address Formats

MICHI uses at least 1 format(s):
MICHI Email FormatsExamplePercentage
First@michiny.comJohn@michiny.com
50%
First@michiny.comJohn@michiny.com
50%

Frequently Asked Questions

Where is MICHI's headquarters located?

Minus sign iconPlus sign icon
MICHI's main headquarters is located at Toronto, Ontario m6k 3e3 Canada. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is MICHI's stock symbol?

Minus sign iconPlus sign icon
MICHI is a publicly traded company; the company's stock symbol is MIY.

What is MICHI's official website and social media links?

Minus sign iconPlus sign icon
MICHI's official website is michiny.com and has social profiles on LinkedIn.

What is MICHI's NAICS code?

Minus sign iconPlus sign icon
MICHI's NAICS code is 5414 - Specialized Design Services.

How many employees does MICHI have currently?

Minus sign iconPlus sign icon
As of March 2026, MICHI has approximately 135 employees across 5 continents, including North AmericaAsiaEurope. Key team members include President: M. V.Head Of Partnerships: M. F.Creative Director/ Founder: M. W.. Explore MICHI's employee directory with LeadIQ.

What industry does MICHI belong to?

Minus sign iconPlus sign icon
MICHI operates in the Design Services industry.

What technology does MICHI use?

Minus sign iconPlus sign icon
MICHI's tech stack includes Microsoft ClarityAdobe IllustratorRSSVideo.jsUPSreCAPTCHAYouTubeCSS.

What is MICHI's email format?

Minus sign iconPlus sign icon
MICHI's email format typically follows the pattern of First@michiny.com. Find more MICHI email formats with LeadIQ.

When was MICHI founded?

Minus sign iconPlus sign icon
MICHI was founded in 2010.

MICHI

Design ServicesOntario, Canada51-200 Employees

MICHI believes in Fueling Female Confidence and is a pioneer of change in women’s sportswear by offering high performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings, and activewear cut-outs, MICHI’s classy fashion forward pieces are an ode to superheroines. The collections are designed to empower women to perform to their highest athletic ability.

The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel. 

We dress the woman who wants to be different and stand out from the crowd. MICHI is designed for the woman who doesn't want to look like everyone else during her workout, but requires high performance clothing so she can perform to the best of her ability. She wants to feel confident and empowered during her workout. Whether she is getting into character for a dance class, harnessing her inner warrior to feel powerful for boxing, intending to feel unconstrained yet secure for yoga, or aspiring to embody an Olympian during a run or spin class, MICHI is the brand she turns to. Outside the gym, the MICHI woman doesn't want to look like she’s wearing traditional gymwear but instead wants to look chic and pulled together in order to feel comfortable yet confident during her everyday activities.

Section iconCompany Overview

Headquarters
Toronto, Ontario m6k 3e3 Canada
Stock Symbol
MIY
NAICS Code
5414 - Specialized Design Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.