Insights

Luxurious High-End Fashion Sportswear MICHI offers high-performance and luxurious high-end fashion sportswear apparel designed to empower women to perform at their highest athletic ability. This unique positioning caters to individuals who seek fashionable, performance-driven activewear, presenting a sales opportunity to target fashion-forward athletes and fitness enthusiasts.

Innovative Technology Integration With a tech stack including Google Analytics, Shopify, and more, MICHI demonstrates a commitment to innovation and efficiency. Leveraging this advanced technology infrastructure, sales teams can emphasize the brand's tech-savvy image to attract customers who value seamless online shopping experiences and data-driven insights.

Manufactured in Canada MICHI's manufacturing in Canada reflects a commitment to quality and sustainability. This unique selling point can be utilized by sales professionals to tap into the growing consumer demand for ethically-made products, appealing to eco-conscious customers looking for premium activewear crafted with environmental responsibility.

Empowering Women's Confidence As a brand focused on fueling female confidence, MICHI's mission resonates with women seeking empowerment through their activewear choices. Sales representatives can highlight this empowering narrative to connect with customers who prioritize confidence and self-expression, providing a compelling selling point for the brand.

Fashion-Forward Gym-to-Street Wear MICHI's versatile designs cater to women who seek chic and stylish activewear that seamlessly transitions from the gym to daily activities. Sales teams can target customers looking for apparel that blends fashion and function, offering them a wardrobe that combines performance with sophistication for a holistic fitness and lifestyle experience.

MICHI Tech Stack

MICHI uses 8 technology products and services including Hotjar, Unpkg, Zendesk, and more. Explore MICHI's tech stack below.

  • Hotjar
    Analytics
  • Unpkg
    Content Delivery Network
  • Zendesk
    Documentation Tools
  • UPS
    Logistics
  • VISA
    Miscellaneous
  • Cloudflare Bot Management
    Security
  • hCaptcha
    Security
  • Omnisend Email Marketing & SMS
    Web Platform Extensions

Media & News

MICHI's Email Address Formats

MICHI uses at least 1 format(s):
MICHI Email FormatsExamplePercentage
First@michiny.comJohn@michiny.com
50%
First@michiny.comJohn@michiny.com
50%

Frequently Asked Questions

Where is MICHI's headquarters located?

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MICHI's main headquarters is located at Toronto, ON M6K3E3 CA. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is MICHI's stock symbol?

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MICHI is a publicly traded company; the company's stock symbol is MIY.

What is MICHI's official website and social media links?

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MICHI's official website is michiny.com and has social profiles on LinkedIn.

How much revenue does MICHI generate?

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As of July 2024, MICHI's annual revenue reached $7.5M.

What is MICHI's NAICS code?

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MICHI's NAICS code is 5414 - Specialized Design Services.

How many employees does MICHI have currently?

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As of July 2024, MICHI has approximately 75 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Creative Director/ Founder: M. W.Owner: M.President: M. V.. Explore MICHI's employee directory with LeadIQ.

What industry does MICHI belong to?

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MICHI operates in the Design Services industry.

What technology does MICHI use?

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MICHI's tech stack includes HotjarUnpkgZendeskUPSVISACloudflare Bot ManagementhCaptchaOmnisend Email Marketing & SMS.

What is MICHI's email format?

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MICHI's email format typically follows the pattern of . Find more MICHI email formats with LeadIQ.

When was MICHI founded?

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MICHI was founded in 2010.
MICHI

MICHI

Design ServicesOntario, Canada51-200 Employees

MICHI believes in Fueling Female Confidence and is a pioneer of change in women’s sportswear by offering high performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings, and activewear cut-outs, MICHI’s classy fashion forward pieces are an ode to superheroines. The collections are designed to empower women to perform to their highest athletic ability.

The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel. 

We dress the woman who wants to be different and stand out from the crowd. MICHI is designed for the woman who doesn't want to look like everyone else during her workout, but requires high performance clothing so she can perform to the best of her ability. She wants to feel confident and empowered during her workout. Whether she is getting into character for a dance class, harnessing her inner warrior to feel powerful for boxing, intending to feel unconstrained yet secure for yoga, or aspiring to embody an Olympian during a run or spin class, MICHI is the brand she turns to. Outside the gym, the MICHI woman doesn't want to look like she’s wearing traditional gymwear but instead wants to look chic and pulled together in order to feel comfortable yet confident during her everyday activities.

Section iconCompany Overview

Headquarters
Toronto, ON M6K3E3 CA
Stock Symbol
MIY
NAICS Code
5414 - Specialized Design Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $10M

    MICHI's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    MICHI's revenue is in the range of $10M

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