Insights

Niche Athleticwear MICHI targets high-performance, fashion-forward women's sportswear with distinctive design elements. Sales opportunities exist with retailers or brands seeking premium activewear that combines luxury aesthetics with functional performance.

Made in Canada All manufacturing is in Canada, signaling potential for partnerships that emphasize domestic production, ethical sourcing, and shorter supply chains. Prospects include Canadian retailers or brands prioritizing local manufacturing.

Empowered Brand The positioning around empowering women and bold, distinctive styles can be leveraged in collaborations or capsule collections with fitness studios, influencer platforms, or events targeting female athletes and creators.

Global Materials Fabric sourcing from Italy and Switzerland suggests premium textures and performance. Partnerships with fabric mills or suppliers could unlock co-branded materials or exclusive fabric runs for other high-end activewear lines.

Boutique Scale With 51-200 employees and a Toronto base, MICHI is a mid-market player poised for wholesale expansion, pop-ups, and selective D2C partnerships. Sales teams can explore boutique gyms, studios, and specialty retailers as entry points.

MICHI Tech Stack

MICHI uses 8 technology products and services including BugSnag, html5media, jsDelivr, and more. Explore MICHI's tech stack below.

  • BugSnag
    Analytics
  • html5media
    Audio, Video, Graphics
  • jsDelivr
    Content Delivery Network
  • Matter.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • reCAPTCHA
    Security
  • Tailwind CSS
    UI Frameworks
  • CSS
    Web Tools And Plugins

Media & News

MICHI's Email Address Formats

MICHI uses at least 1 format(s):
MICHI Email FormatsExamplePercentage
First@michiny.comJohn@michiny.com
100%

Frequently Asked Questions

Where is MICHI's headquarters located?

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MICHI's main headquarters is located at Toronto, Ontario m6k 3e3 Canada. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is MICHI's stock symbol?

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MICHI is a publicly traded company; the company's stock symbol is MIY.

What is MICHI's official website and social media links?

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MICHI's official website is michiny.com and has social profiles on LinkedIn.

What is MICHI's NAICS code?

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MICHI's NAICS code is 5414 - Specialized Design Services.

How many employees does MICHI have currently?

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As of June 2026, MICHI has approximately 138 employees across 5 continents, including North AmericaAsiaEurope. Key team members include President: M. V.Head Of Partnerships: M. F.Creative Director/ Founder: M. W.. Explore MICHI's employee directory with LeadIQ.

What industry does MICHI belong to?

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MICHI operates in the Design Services industry.

What technology does MICHI use?

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MICHI's tech stack includes BugSnaghtml5mediajsDelivrMatter.jsjQueryreCAPTCHATailwind CSSCSS.

What is MICHI's email format?

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MICHI's email format typically follows the pattern of First@michiny.com. Find more MICHI email formats with LeadIQ.

When was MICHI founded?

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MICHI was founded in 2010.

MICHI

Design ServicesOntario, Canada51-200 Employees

MICHI is a design services company based in Toronto, Ontario, Canada that develops high-performance and luxury fashion sportswear for women. The business employs 51-200 people and operates in the design services industry, with its website at michiny.com. The brand was founded in New York in 2010 by Michelle Watson and is now headquartered in Toronto, with all manufacturing conducted in Canada. MICHI's garments are made from performance fabrics sourced from Italy and Switzerland, described as silky-soft, breathable, moisture-wicking, and durable. The company is known for early innovations such as mesh inserts, multi-strap sports bras, micromesh panels, and cut-outs in activewear, with collections designed to support women in achieving high athletic performance.

Section iconCompany Overview

Headquarters
Toronto, Ontario m6k 3e3 Canada
Stock Symbol
MIY
NAICS Code
5414 - Specialized Design Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    MICHI's revenue is estimated to be in the range of $250M$500M

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