Strong Local Presence MidCity Office Furniture is based in Buffalo, New York, serving regional clients with tailored office furnishings and interior design solutions, presenting opportunities to expand local customer bases and establish brand loyalty.

Mid-Market Opportunity With annual revenues ranging from 10 to 25 million dollars and a dedicated team of up to 50 employees, the company targets mid-sized organizations seeking high-quality, customizable office furniture, opening avenues for premium product offerings and upgrade projects.

Experienced Project Team Boasting a skilled team of interior designers, educators, and installers with extensive experience in large projects, MidCity is poised to handle comprehensive office fit-outs which could benefit from innovative furniture solutions and volume sales.

Digital Engagement Utilizing tools like Google Analytics, Facebook Pixel, and other digital platforms, MidCity actively engages with potential clients online, indicating potential for digital marketing campaigns to upsell products or promote new collections.

Industry Positioning Compared to larger competitors like Steelcase or Herman Miller, MidCity’s regional focus provides an opportunity to differentiate through personalized service and niche customization, appealing to clients seeking tailored office environments.