Unique Product Offering MilkMade Ice Cream specializes in handcrafted, small-batch ice cream with a focus on innovation by introducing two new flavors each month, appealing to customers seeking artisanal and exclusive frozen desserts.

Growing Subscription Model The company’s direct-to-consumer subscription service, which offers hand-delivered pints within NYC and soon beyond, presents opportunities for partnership with distribution platforms and expansion into subscription-based retail markets.

Tech-Driven Approach Utilizing modern e-commerce and analytics tools like Shopify and Google Tag Manager suggests openness to digital marketing campaigns and online sales growth, which can be leveraged to increase customer base and regional reach.

Potential Market Expansion With plans to ship outside of NYC, there is an opportunity to tap into national gourmet and specialty food markets, especially targeting consumers who seek premium, locally-made ice cream products.

Market Positioning As a small company competing with larger brands like Jeni’s and Salt & Straw, MilkMade can capitalize on its artisanal image and local craftsmanship to attract loyal customers looking for high-quality, exclusive ice cream experiences.