Strategic partnerships Opportunity to expand cross-promotional ventures with bakeries and specialty food brands, as evidenced by recent collaborations with St Pierre Bakery and seasonal limited-edition sundaes with Graza and Zac’s Sweet Shop. Outreach to curated food partners can unlock new customer cohorts and seasonal foot traffic.

Limited-edition activations Leverage the brand’s history of capsule collections and celebratory flavors (The Boozy Capsule, The ODB Capsule) to pitch seasonal or co-branded menu drops with spirits, olive oil brands, and beverage companies to drive urgency and social content.

Entertainment and experiences Capitalize on experiential marketing by offering pop-ups, tasting flights, or collaboration events at partner venues or farmers markets, aligning with the company’s creative ice cream positioning and family-run storytelling to boost attendance and user-generated buzz.

Mid-market scale fit Target similarly sized hospitality and retail chains or independent venues that align with a 11–50 employee footprint and $1M–$10M revenue range, presenting scalable wholesale or co-branding opportunities without large enterprise commitments.

Tech-enabled growth Utilize the existing tech stack (Shopify, Klaviyo, Squarespace, Apple Pay, HTTP/3) to propose streamlined wholesale portals, email segmentation campaigns, and targeted digital promotions for new partners, easing onboarding and measurement of joint campaigns.