Planet Foods

Wholesale Import and ExportWallonia, Belgium51-200 Employees

Planet Foods is a fast-growing European scale-up, rewriting the rules of F&B distribution with products from around the world, and proudly listed in the Financial Times FT1000.

Our mission: empowering global brands to succeed locally by combining strong B2B distribution with power of digital.

While My American Shop (MAS) was the starting point — a pioneering e-commerce platform that proved the strength of digital marketing and consumer engagement — it is now part of a broader ecosystem driven by Planet Foods. Together, they create a unique model bridging online demand (B2C) with large-scale distribution (B2B).

With a catalog of over 2,000 products, a focus on American and Asian brands, and a team of 60+ colleagues, Planet Foods positions itself as a strategic partner for retailers, distributors, and innovative brands.

We provide a 360° solution — from sourcing to logistics, sales, and marketing — ensuring local success across Europe.

(Has acquired My Little America, AmerikaShop & US Way of Life).

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