Expansion Potential Strong premium beauty position with national and online presence including David Jones, Amazon, Adore Beauty, and 200+ stockists presents opportunities to deepen retailer partnerships, co-branded campaigns, and exclusive capsule drops to boost distribution and visibility.

Collaboration Opportunities Recent partnerships with MODELROCK Lashes signal openness to strategic collaborations; explore additional lash, accessory, or skincare co-launches with compatible brands or retailers to widen product category appeal and attract new customer segments.

Salon and Education Extensive training of over 30,000 makeup artists and hundreds of thousands of services delivered suggests a ready channel for pro-led workshops, in-store events, and loyalty programs, driving high-touch sales and brand advocacy.

Security and Trust Database breach involving over 339,000 customer records highlights a need for enhanced data security communications and value-added services (e.g., enhanced loyalty protections, transparent data governance) to restore consumer trust while safeguarding future campaigns.

Financial Scale Revenue range of 25-50 million with a mid-size employee base indicates room for scalable, lower-risk growth plays such as targeted bundling, private-label opportunities, and performance-based marketing partnerships with retailers and distributors.