NetPop Research
Market ResearchCalifornia, United States0-1 Employees
NetPop Research is a market research and strategy consulting firm based in San Francisco, focusing on understanding how people use and perceive web-based products and services. It covers eCommerce, social media, online video, mobile apps, and B2B online advertising platforms, translating consumer behavior into actionable insights. The firm has drawn on its history of work with leading web brands, such as eBay, Netflix, Facebook, and Google, to inform its approach. NetPop serves both fully digital organizations and traditional verticals that compete online, with the goal of helping clients optimize their online presence. Collectively, its senior staff have provided strategic services to emerging and established companies for more than four decades. In February 2014, NetPop partnered with VigLink to launch a platform that connects content producers to share experiences and help publishers maximize their sites.