Expanding Event Portfolio New Hampshire Motor Speedway hosts a diverse range of high-profile racing events including NASCAR Cup Series, Truck Series, and Whelen Modified Tour, providing multiple engagement opportunities for sponsors and partners looking to activateBrand presence during popular motorsport events.

Strategic Partnerships The recent partnership with Crayon Group as the entitlement sponsor for a major NASCAR race indicates openness to collaborations with technology and digital solutions providers, opening avenues for targeted sponsorship and co-branded initiatives.

Technology Adoption Utilizing a tech stack that includes Adobe, Facebook, and other digital tools suggests potential for digital marketing, advertising, and data-driven engagement campaigns to reach the large and engaged motorsports fan base.

Community Engagement Hosting fan-centric events such as autograph sessions, live auctions, and Happy Hour shows demonstrates opportunities to partner in fan engagement activities or provide experiential marketing and brand activations.

Financial Growth Potential With a revenue range of 1 million to 10 million and a focus on major racing events, the company is positioned for growth and increased sponsorship, presenting a compelling case for sales efforts focused on expanding partnership opportunities with brands seeking regional visibility.