Nielsen Audio
Market ResearchMaryland, United States201-500 Employees
Arbitron is a market research firm based in Columbia, Maryland, specializing in radio measurement and audience insights. It now operates under Nielsen Audio after Nielsen completed its acquisition of Arbitron, expanding the data and analytics available for radio across both traditional and digital listening. The unit focuses on understanding audience reach, the effectiveness of radio buys, and how radio interacts with other media channels. Its client base includes advertisers, agencies, and broadcasters seeking reliable radio audience measurement and assessment of campaign impact. Positioned within the market research industry as a specialist in radio metrics, the organization reflects Nielsen’s broader effort to integrate data across platforms; a concrete recent development is Nielsen’s June 2026 integration of its measurement with Mediaocean's Prisma platform, signaling continued cross-platform, data-driven capabilities.
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