Experience centre Nimans has launched a Manchester experience centre and Techzone to showcase latest AV, unified communications and security solutions, presenting a direct sales and demonstrations channel to partners and end customers in the UK.

Strategic partnerships Recent collaborations with ViewSonic and Hikvision, along with Avinteractive, indicate Nimans is expanding its AV and security portfolio through strong vendor alliances, creating cross-sell opportunities for resellers and system integrators.

Platinum distributor Being recognized as a Platinum Distributor for Yealink reinforces Nimans’ credibility with key manufacturers and enables enhanced access to tiered incentives, priority support, and exclusive product launches that can be leveraged in partner conversations.

Comprehensive stock With huge stock levels and guaranteed next-day delivery, Nimans can fulfill rapid procurement needs for customers deploying urgent AV, telecoms, or data projects, providing a reliable upsell path for time-critical deployments.

Tech-enabled selling Adoption of AWS, Salesforce, Eloqua and other tech tools suggests a scalable digital sales motion; leverage this stack to run targeted campaigns around new product launches, partner programs and managed services opportunities.