Northstar Research Partners is now HarrisX
Market ResearchDistrict of Columbia, United States11-50 Employees
HarrisX is a market research firm that blends analytics, technology, and research to help clients address their most pressing questions. It offers a mix of syndicated trackers and custom studies, combining behavioral data with self-reported insights and adding narrative context to the results. The team is described as nimble and interactive, leveraging recent technological advances to solve complex problems in real time. Headquartered in Washington, DC, the company operates in the market research industry, serving clients across technology, media, and telecommunications. Its lineage traces to Northstar Research Partners, and it maintains the largest syndicated consumer trackers in technology and telecom, originally acquired from Nielsen in 2017 with data dating back to 2005; early products included the Mobile Insights Survey and the Total Communications Survey. In March 2026, HarrisX announced the launch of Capital Intel, an interactive polling program developed in collaboration with 2WAY Interactive.