Cross platform growth Numeris is expanding cross-platform measurement capabilities by integrating TV and digital channel analytics through partnerships (TikTok, Snapchat, YouTube) and national VAM solutions, signaling opportunities to upsell integrated audience data solutions to advertisers seeking unified campaign measurement.

Strategic leadership Recent leadership appointment of a Head of Growth Strategy and a new President/CEO position indicate a focus on growth initiatives and market expansion, presenting an opening to engage for strategic partnerships, enterprise deals, and larger multi-year contracts.

National data access The launch of OneLook topline video viewing dataset and national VAM capability suggests demand for accessible, nationwide audience insights, creating opportunities to sell tiered data products, analytics services, and targeted advertising measurement packages to media agencies and brands.

Privacy compliant Fully compliant with Canadian privacy and data protection laws, Numeris positions itself as a trusted partner for brands and broadcasters prioritizing compliant measurement, enabling sales pitches around risk-reduced data partnerships and client privacy assurances.

Financial scale With a revenue range of $50M-$100M and a mid-market to enterprise client base, Numeris presents opportunities to target medium-to-large advertisers and broadcasters seeking scalable audience data platforms, as well as potential upsell into higher-value analytics and syndicated data offerings.