Olson Zaltman

Market ResearchPennsylvania, United States11-50 Employees

Olson Zaltman conducts market research aimed at uncovering the unconscious drivers behind human behavior and translates those insights into business strategy. The firm applies ZMET, a methodology developed by Harvard professor Gerald Zaltman, drawing on neuroscience, cognitive psychology, anthropology, and sociology to surface what people don’t know they know.

Based in Pittsburgh, Pennsylvania, the company partners with leaders who value rigorous science and human expertise in decision-making. It has completed more than 2,000 studies across 40 countries, indicating broad international experience. In 2018, Olson Zaltman expanded into healthcare with a dedicated specialty to accelerate insights for health and wellness research.

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