Recent Expansions On The Border Mexican Grill & Cantina has been actively expanding its locations, with new openings in Ocean, New Jersey, and partnerships with local organizations like the Orange Volunteer Fire Department. These expansions indicate a growing presence in different markets, presenting sales opportunities to cater to diverse customer bases.

Technology Stack The company utilizes a variety of technology tools such as Salesforce, WordPress, and Google Font API. Understanding their tech stack can help sales professionals tailor their solutions to align with On The Border's existing platforms, potentially offering complementary services or products.

Awards and Recognition On The Border Mexican Grill & Cantina has received multiple awards, including the Best Short List award and a Special Jury Award. Highlighting these accolades in sales pitches can enhance the brand's reputation and credibility, potentially attracting new customers who value recognized quality.

Key Personnel Moves The company recently appointed a new president and chief executive officer, Tim Ward, and a chief financial officer, Bruce Vermilyea. Leveraging the expertise and fresh perspectives of these key personnel in sales conversations can demonstrate strong leadership and strategic vision to potential clients.

Competitive Landscape On The Border Mexican Grill & Cantina operates in a competitive industry alongside well-known brands like P.F. Chang's, Buffalo Wild Wings, and The Cheesecake Factory. Analyzing the key differentiators of the company against its competitors can provide valuable insights to sales teams in positioning their offerings effectively.