Expanding Client Base Operative serves over 300 clients across more than 25 countries, including major media corporations like Disney, NBCU, and HBO, indicating strong potential to upsell their cloud-native SaaS advertising solutions to additional leading global broadcasters and media companies seeking to modernize their ad management systems.

Recent Product Launches The introduction of AOS Insights and AOS + OnAir Local, featuring AI-enabled analytics and cross-platform ad trafficking, demonstrates Operative's commitment to innovative, data-driven solutions, creating opportunities to target media companies looking for advanced digital and linear ad management tools.

Strategic Partnerships Recent collaborations with DanAds, Viamedia, and Audience Platform highlight Operative's ability to integrate with various ad technology providers, suggesting potential for further strategic alliances and cross-sell opportunities with companies seeking comprehensive, end-to-end advertising ecosystems.

Revenue Growth Potential With a revenue range of 100 to 250 million dollars and a focus on outcome-based selling and multi-channel advertising, Operative is positioned to target media firms aiming to enhance their ad revenue streams through modernized, cloud-based platforms and result-oriented solutions.

Market Trends Alignment Operative’s focus on outcome-based advertising, digital transformation of linear TV, and support for large-scale sporting and cinema events offer ample opportunities to address broadcasters and media companies adapting to evolving viewer engagement and revenue models in a rapidly shifting industry landscape.