OvationMR
Market ResearchNew York, United States11-50 Employees
OvationMR is a market research company based in New York that leverages real people to generate insights through a global audience. It offers programs and platforms for mobile ethnography, diary studies, product testing, and exploring demand spaces, with an emphasis on data accuracy and a consistent customer experience. The firm highlights the value of its people, experience, robust technology, and a scientific approach in delivering actionable insights. Its client base includes B2B researchers and other hard-to-reach audiences, supported by OvationWorldPanel’s profile-driven targeting and real-time engagement through desktop and mobile devices. OvationInsights provides statistical work and data science support, including project management and assistance with questionnaire design, either collaborating with clients or managing the work end-to-end. A recent development is the March 2025 launch of an AI Moderator for EthOS, reflecting the company’s ongoing product evolution.
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