Insights

Established Presence Palmerbet has a longstanding family-oriented history spanning over sixty years, demonstrating stability and deep-rooted brand recognition within the Australian gambling industry, which can be leveraged for trust-based marketing and partnership opportunities.

Growth through Sponsorships Their recent strategic partnerships with prominent NRL teams like the Newcastle Knights and Canberra Raiders indicate a focus on expanding brand visibility through sports sponsorships, opening avenues for targeted advertising and experiential promotions in sports betting.

Digital Marketing Stack Utilizing advanced digital tools such as Bing Ads, Facebook Pixel, and Cloudflare CDN shows Palmerbet’s commitment to data-driven marketing and website performance optimization, suggesting potential for advanced analytics and targeted ad solutions to boost customer engagement.

Market Positioning Operating in the competitive Australian betting market with a revenue of less than one million dollars, Palmerbet presents opportunities to tailor sales approaches that emphasize localized offerings, loyalty programs, and personalized betting experiences to increase market share.

Potential for Tech Enhancement Given their small size and current technology suite, there is a significant opportunity to introduce innovative engagement platforms and customer retention solutions that can help differentiate Palmerbet from larger competitors and deepen customer loyalty.

Palmerbet Tech Stack

Palmerbet uses 8 technology products and services including Bing Ads, Facebook Pixel, jsDelivr, and more. Explore Palmerbet's tech stack below.

  • Bing Ads
    Advertising Networks
  • Facebook Pixel
    Analytics
  • jsDelivr
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Highcharts
    Javascript Graphics
  • jQuery UI
    Javascript Libraries
  • SiteGround
    Platform As A Service
  • GeeTest
    Security

Palmerbet's Email Address Formats

Palmerbet uses at least 1 format(s):
Palmerbet Email FormatsExamplePercentage
First.Last@palmerbet.comJohn.Doe@palmerbet.com
35%
F.Last@palmerbet.comJ.Doe@palmerbet.com
28%
First@palmerbet.comJohn@palmerbet.com
2%
First.Last@palmerbet.comJohn.Doe@palmerbet.com
35%

Frequently Asked Questions

Where is Palmerbet's headquarters located?

Minus sign iconPlus sign icon
Palmerbet's main headquarters is located at 98 King St, Canterbury, New South Wales 2193, AU. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Palmerbet's official website and social media links?

Minus sign iconPlus sign icon
Palmerbet's official website is palmerbet.com and has social profiles on LinkedIn.

What is Palmerbet's NAICS code?

Minus sign iconPlus sign icon
Palmerbet's NAICS code is 7132 - Gambling Industries.

How many employees does Palmerbet have currently?

Minus sign iconPlus sign icon
As of October 2025, Palmerbet has approximately 24 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Head Of Brand: D. S. B. H. M.Director: G. P.Director: M. P.. Explore Palmerbet's employee directory with LeadIQ.

What industry does Palmerbet belong to?

Minus sign iconPlus sign icon
Palmerbet operates in the Gambling Facilities and Casinos industry.

What technology does Palmerbet use?

Minus sign iconPlus sign icon
Palmerbet's tech stack includes Bing AdsFacebook PixeljsDelivrCloudflare CDNHighchartsjQuery UISiteGroundGeeTest.

What is Palmerbet's email format?

Minus sign iconPlus sign icon
Palmerbet's email format typically follows the pattern of First.Last@palmerbet.com. Find more Palmerbet email formats with LeadIQ.

When was Palmerbet founded?

Minus sign iconPlus sign icon
Palmerbet was founded in 2013.
Palmerbet

Palmerbet

Gambling Facilities and CasinosAustralia11-50 Employees

Palmerbet first started out as a family-run business some sixty-odd years ago. Three generations later, it’s still in the family. Although the family’s definitely grown a lot. 
Today, we’re a team of over 100 people, working together to deliver simply better betting to Aussie punters. Innovating to elevate new ideas that push the industry forward, while being inclusive and welcoming to everyone’s unique ideas as well. 
We’re driven to deliver more value, to more Aussie punters, in more ways. And since entertainment sits at the core of everything we do, we make plenty of time around work to play too (getting regular invites to the events we sponsor definitely helps there). 
Being a part of the Palmerbet team means being a part of a family. Where we have each other’s back – and work together to do bigger and better things for our customers. 
We’re for simply better betting. And making that happen by being a simply better place to work. We’re Palmerbet 
Palmerbet is licensed by Racing NSW and Liquor & Gaming NSW and financially guaranteed by the NSW Bookmakers Co-operative.

Section iconCompany Overview

Headquarters
98 King St, Canterbury, New South Wales 2193, AU
NAICS Code
7132 - Gambling Industries
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    Palmerbet's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Palmerbet's revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.