Insights

Growing Sports Partnerships Palmerbet's recent collaborations with prominent sports teams like the Newcastle Knights and Canberra Raiders highlight their strategic focus on increasing brand visibility through high-profile sports sponsorships, offering opportunities to develop targeted marketing and sponsorship programs.

Family-Owned Branding As a long-established family-run business that emphasizes its heritage and community feel, Palmerbet presents a unique advantage for solutions that support brand storytelling, customer engagement, and loyalty initiatives rooted in authenticity.

Tech-Driven Engagement Leveraging a diverse tech stack including digital advertising tools and modern CDN services demonstrates Palmerbet's commitment to innovative customer acquisition and retention strategies, indicating potential for advanced digital marketing and data analytics services.

Niche Market Focus Operating within Australia's regulated gambling industry with a revenue of under 1 million dollars suggests opportunities for scalable solutions to expand market reach, improve operational efficiencies, and enhance compliance management tailored for small to mid-sized operators.

Event and Promotion Strategy Palmerbet's active use of promotions and event sponsorships, such as Melbourne Cup campaigns, indicates a focus on customer engagement through promotional activities, opening avenues for partnership in promotional technology, loyalty programs, and experiential marketing solutions.

Palmerbet Tech Stack

Palmerbet uses 8 technology products and services including Bing Ads, Facebook Pixel, jsDelivr, and more. Explore Palmerbet's tech stack below.

  • Bing Ads
    Advertising Networks
  • Facebook Pixel
    Analytics
  • jsDelivr
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Highcharts
    Javascript Graphics
  • jQuery UI
    Javascript Libraries
  • SiteGround
    Platform As A Service
  • GeeTest
    Security

Palmerbet's Email Address Formats

Palmerbet uses at least 1 format(s):
Palmerbet Email FormatsExamplePercentage
First.Last@palmerbet.comJohn.Doe@palmerbet.com
35%
F.Last@palmerbet.comJ.Doe@palmerbet.com
28%
First@palmerbet.comJohn@palmerbet.com
2%
First.Last@palmerbet.comJohn.Doe@palmerbet.com
35%

Frequently Asked Questions

What is Palmerbet's official website and social media links?

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Palmerbet's official website is palmerbet.com and has social profiles on LinkedIn.

What is Palmerbet's NAICS code?

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Palmerbet's NAICS code is 7132 - Gambling Industries.

How many employees does Palmerbet have currently?

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As of January 2026, Palmerbet has approximately 25 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Head Of Brand: D. S. B. H. M.Director: G. P.Director: M. P.. Explore Palmerbet's employee directory with LeadIQ.

What industry does Palmerbet belong to?

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Palmerbet operates in the Gambling Facilities and Casinos industry.

What technology does Palmerbet use?

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Palmerbet's tech stack includes Bing AdsFacebook PixeljsDelivrCloudflare CDNHighchartsjQuery UISiteGroundGeeTest.

What is Palmerbet's email format?

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Palmerbet's email format typically follows the pattern of First.Last@palmerbet.com. Find more Palmerbet email formats with LeadIQ.

When was Palmerbet founded?

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Palmerbet was founded in 2013.

Palmerbet

Gambling Facilities and CasinosNew South Wales, Australia11-50 Employees

Palmerbet first started out as a family-run business some sixty-odd years ago. Three generations later, it’s still in the family. Although the family’s definitely grown a lot. 
Today, we’re a team of over 100 people, working together to deliver simply better betting to Aussie punters. Innovating to elevate new ideas that push the industry forward, while being inclusive and welcoming to everyone’s unique ideas as well. 
We’re driven to deliver more value, to more Aussie punters, in more ways. And since entertainment sits at the core of everything we do, we make plenty of time around work to play too (getting regular invites to the events we sponsor definitely helps there). 
Being a part of the Palmerbet team means being a part of a family. Where we have each other’s back – and work together to do bigger and better things for our customers. 
We’re for simply better betting. And making that happen by being a simply better place to work. We’re Palmerbet 
Palmerbet is licensed by Racing NSW and Liquor & Gaming NSW and financially guaranteed by the NSW Bookmakers Co-operative.

Section iconCompany Overview

NAICS Code
7132 - Gambling Industries
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    Palmerbet's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Palmerbet's revenue is estimated to be in the range of $1M

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