Secure payments growth PCI Pal’s focus on secure cardholder not present payments and PCI DSS compliance presents a compelling upsell to enterprises seeking to reduce PCI scope. Target mid to large organizations with high call center volumes and omnichannel payments to position the cloud-based solution and passkey authentication as a risk-reduction and compliance enablement buy.

Omnichannel expansion With capabilities spanning telephone, IVR, webchat, WhatsApp, social media, email and SMS, there is a cross-sell opportunity into current customers using multiple channels or planning digital transformation. Propose bundled omnichannel payment security to streamline workflows and improve customer experience.

Fraud and risk Recent launches of Fraud Management Suite and AI-powered risk scoring align with increasing merchant concerns about payment fraud. Target merchants in high risk industries or high-value transactions to offer an integrated security and fraud prevention package that complements existing payments.

Strategic partnerships Alliances with Zoom and integration into ZVA workflows indicate a strong channel for co-selling with collaboration platforms and contact center ecosystems. Leverage these partnerships to target enterprises already investing in Zoom-enabled customer interactions and AI-driven workflows.

Analytics and passkeys Enhanced data analytics and passkey customer authentication signal a move toward measurable security outcomes and streamlined user verification. Present this as a value prop for regulated industries and data-sensitive sectors where visibility and frictionless authentication drive conversion and compliance.