Insights

Affordable Family Fashion PEP&CO's focus on providing low-cost, family-oriented fashion offers a significant opportunity to expand product offerings or partnerships that emphasize value-driven apparel, accessories, and complementary services targeting budget-conscious families.

Rapid Store Expansion With over 300 locations across the UK and plans for more shop-in-shop formats within Poundland, there is potential to introduce new product lines, exclusive collaborations, or tailored marketing campaigns designed to maximize sales in high-traffic retail environments.

Digital Engagement Potential PEP&CO utilizes various tech tools including Google Analytics, which presents an opportunity to develop targeted digital marketing solutions, loyalty programs, or online-exclusive offers that drive both in-store and online customer traffic.

Operational Efficiency Despite recent job cuts, PEP&CO maintains a focus on keeping costs low through simple product ranges and fuss-free service, suggesting opportunities for value-adding partnerships around cost-effective supply chain efficiencies or scalable promotional campaigns.

Market Positioning Recognized as a top 20 clothing retailer in the UK, PEP&CO’s established position presents opportunities to engage in co-marketing initiatives with other leading brands or enhance their value proposition with exclusive product launches aimed at family demographics.

PEP&CO Tech Stack

PEP&CO uses 8 technology products and services including MySQL, Font Awesome, Underscore.js, and more. Explore PEP&CO's tech stack below.

  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • PHP
    Programming Languages
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

PEP&CO's Email Address Formats

PEP&CO uses at least 1 format(s):
PEP&CO Email FormatsExamplePercentage
First@pepandco.comJohn@pepandco.com
85%
First.Last@pepandco.comJohn.Doe@pepandco.com
11%
FirstLast@pepandco.comJohnDoe@pepandco.com
2%
FirstL@pepandco.comJohnD@pepandco.com
2%

Frequently Asked Questions

Where is PEP&CO's headquarters located?

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PEP&CO's main headquarters is located at 2nd Floor, Oak House, Watford, Hertfordshire WD24 4QP, GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is PEP&CO's official website and social media links?

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PEP&CO's official website is pepandco.com and has social profiles on LinkedIn.

What is PEP&CO's NAICS code?

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PEP&CO's NAICS code is 44-45 - Retail Trade.

How many employees does PEP&CO have currently?

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As of October 2025, PEP&CO has approximately 501 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Head Of Vm: C. D.Head Of Strategic Initiatives: H. S.Head Of Commercial Finance: L. R.. Explore PEP&CO's employee directory with LeadIQ.

What industry does PEP&CO belong to?

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PEP&CO operates in the Retail industry.

What technology does PEP&CO use?

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PEP&CO's tech stack includes MySQLFont AwesomeUnderscore.jsOWL CarouselPHPGoogleGoogle AnalyticsApache.

What is PEP&CO's email format?

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PEP&CO's email format typically follows the pattern of First@pepandco.com. Find more PEP&CO email formats with LeadIQ.

When was PEP&CO founded?

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PEP&CO was founded in 2014.

PEP&CO

RetailUnited Kingdom501-1000 Employees

PEP&CO is Britain's fastest-growing family fashion phenomenon, offering a full range of women's, men's and kid's fashion, with prices starting from as little as £1. Currently launched in over 300 locations around the UK, PEP&CO have huge shop in shops expansion plans within its sister company Poundland.

It's our mission to help families less on their clothing.

We have over 300 locations which serve up affordable fashion for the entire family, in the towns you live and love.
We believe in keeping things simple and fuss-free to keep our costs low – this in turn keeps prices down for our customers, so they really can spend a little, get a lot.

We have a selection of styles, sizes, colours and fits to suit the whole family.

Our promise to help customers spend a little, get a lot is about more than just price – our store teams pride themselves on the service they provide in the places we trade.

Specialties
Fashion Retail, Merchandising, Buying, Multi-Channel

Section iconCompany Overview

Headquarters
2nd Floor, Oak House, Watford, Hertfordshire WD24 4QP, GB
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

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