Insights

Affordability Focus PEP&CO's commitment to offering fashion from as little as £1 and maintaining low-cost operations presents a strong opportunity for brands specializing in budget-friendly products or services aimed at cost-conscious families.

Expanding Presence With over 300 store locations across the UK and ongoing shop-in-shop expansion plans within Poundland, there is a clear potential to introduce new product lines, promotional campaigns, or retail technology solutions to support their growth.

Digital Engagement PEP&CO utilizes Google Analytics and other online tech tools, indicating a focus on digital marketing and customer insights. Partnering to enhance e-commerce capabilities or digital loyalty programs could unlock additional sales channels.

Operational Adjustments Recent headcount reductions suggest a need for cost-effective operational solutions, such as automation or employee training tools, which could also improve efficiency across their store network amid their expansion efforts.

Market Positioning Being recognized as one of the UK’s top 20 clothing retailers by volume highlights their strong market presence, opening opportunities for exclusive brand collaborations, private label offerings, or promotional campaigns targeting family-oriented consumers.

PEP&CO Tech Stack

PEP&CO uses 8 technology products and services including MySQL, Font Awesome, Underscore.js, and more. Explore PEP&CO's tech stack below.

  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • PHP
    Programming Languages
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

PEP&CO's Email Address Formats

PEP&CO uses at least 1 format(s):
PEP&CO Email FormatsExamplePercentage
First@pepandco.comJohn@pepandco.com
85%
First.Last@pepandco.comJohn.Doe@pepandco.com
11%
FirstLast@pepandco.comJohnDoe@pepandco.com
2%
FirstL@pepandco.comJohnD@pepandco.com
2%

Frequently Asked Questions

Where is PEP&CO's headquarters located?

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PEP&CO's main headquarters is located at Watford, England wd24 4qp United Kingdom. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is PEP&CO's official website and social media links?

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PEP&CO's official website is pepandco.com and has social profiles on LinkedIn.

What is PEP&CO's NAICS code?

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PEP&CO's NAICS code is 44-45 - Retail Trade.

How many employees does PEP&CO have currently?

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As of April 2026, PEP&CO has approximately 192 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Head Of Strategic Initiatives: H. S.Head Of Commercial Finance: L. R.Financial Controller: J. H.. Explore PEP&CO's employee directory with LeadIQ.

What industry does PEP&CO belong to?

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PEP&CO operates in the Retail industry.

What technology does PEP&CO use?

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PEP&CO's tech stack includes MySQLFont AwesomeUnderscore.jsOWL CarouselPHPGoogleGoogle AnalyticsApache.

What is PEP&CO's email format?

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PEP&CO's email format typically follows the pattern of First@pepandco.com. Find more PEP&CO email formats with LeadIQ.

When was PEP&CO founded?

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PEP&CO was founded in 2014.

PEP&CO

RetailEngland, United Kingdom51-200 Employees

PEP&CO is Britain's fastest-growing family fashion phenomenon, offering a full range of women's, men's and kid's fashion, with prices starting from as little as £1. Currently launched in over 300 locations around the UK, PEP&CO have huge shop in shops expansion plans within its sister company Poundland.

It's our mission to help families less on their clothing.

We have over 300 locations which serve up affordable fashion for the entire family, in the towns you live and love.
We believe in keeping things simple and fuss-free to keep our costs low – this in turn keeps prices down for our customers, so they really can spend a little, get a lot.

We have a selection of styles, sizes, colours and fits to suit the whole family.

Our promise to help customers spend a little, get a lot is about more than just price – our store teams pride themselves on the service they provide in the places we trade.

Specialties
Fashion Retail, Merchandising, Buying, Multi-Channel

Section iconCompany Overview

Headquarters
Watford, England wd24 4qp United Kingdom
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

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