Insights

Affordable Family Fashion PEP&CO's focus on offering low-priced clothing starting from as little as £1 for the entire family presents a significant opportunity to target cost-conscious consumers, including budget-sensitive households seeking value-oriented fashion options.

Rapid Expansion Potential With over 300 locations and plans for further growth through shop-in-shop models within Poundland, PEP&CO is expanding its footprint, presenting opportunities to partners or suppliers to support new store openings and localized product offerings.

Digital and Analytics Usage Utilizing tools like Google Analytics indicates a data-driven approach to customer engagement; sales strategies can leverage these insights to optimize assortment, pricing, and marketing campaigns tailored to consumer behaviors.

Operational Streamlining Recent reductions in headcount suggest ongoing cost management and efficiency improvements, opening opportunities to introduce innovative supply chain or technology solutions that enhance operational effectiveness.

Market Position and Recognition Having been recognized as one of the UK’s top 20 clothing retailers by volume, PEP&CO holds a strong market position, which can be an entry point for premium or exclusive product collaborations aimed at strengthening its family-focused value proposition.

PEP&CO Tech Stack

PEP&CO uses 8 technology products and services including MySQL, Font Awesome, Underscore.js, and more. Explore PEP&CO's tech stack below.

  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • PHP
    Programming Languages
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

PEP&CO's Email Address Formats

PEP&CO uses at least 1 format(s):
PEP&CO Email FormatsExamplePercentage
First@pepandco.comJohn@pepandco.com
85%
First.Last@pepandco.comJohn.Doe@pepandco.com
11%
FirstLast@pepandco.comJohnDoe@pepandco.com
2%
FirstL@pepandco.comJohnD@pepandco.com
2%

Frequently Asked Questions

Where is PEP&CO's headquarters located?

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PEP&CO's main headquarters is located at Watford, England wd24 4qp United Kingdom. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is PEP&CO's official website and social media links?

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PEP&CO's official website is pepandco.com and has social profiles on LinkedIn.

What is PEP&CO's NAICS code?

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PEP&CO's NAICS code is 44-45 - Retail Trade.

How many employees does PEP&CO have currently?

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As of February 2026, PEP&CO has approximately 186 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Head Of Strategic Initiatives: H. S.Head Of Commercial Finance: L. R.Financial Controller: J. H.. Explore PEP&CO's employee directory with LeadIQ.

What industry does PEP&CO belong to?

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PEP&CO operates in the Retail industry.

What technology does PEP&CO use?

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PEP&CO's tech stack includes MySQLFont AwesomeUnderscore.jsOWL CarouselPHPGoogleGoogle AnalyticsApache.

What is PEP&CO's email format?

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PEP&CO's email format typically follows the pattern of First@pepandco.com. Find more PEP&CO email formats with LeadIQ.

When was PEP&CO founded?

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PEP&CO was founded in 2014.

PEP&CO

RetailEngland, United Kingdom51-200 Employees

PEP&CO is Britain's fastest-growing family fashion phenomenon, offering a full range of women's, men's and kid's fashion, with prices starting from as little as £1. Currently launched in over 300 locations around the UK, PEP&CO have huge shop in shops expansion plans within its sister company Poundland.

It's our mission to help families less on their clothing.

We have over 300 locations which serve up affordable fashion for the entire family, in the towns you live and love.
We believe in keeping things simple and fuss-free to keep our costs low – this in turn keeps prices down for our customers, so they really can spend a little, get a lot.

We have a selection of styles, sizes, colours and fits to suit the whole family.

Our promise to help customers spend a little, get a lot is about more than just price – our store teams pride themselves on the service they provide in the places we trade.

Specialties
Fashion Retail, Merchandising, Buying, Multi-Channel

Section iconCompany Overview

Headquarters
Watford, England wd24 4qp United Kingdom
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PEP&CO's revenue is estimated to be in the range of $10M$25M

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