Established Reputation With a history dating back to 1953, Personal Marketing Research has a long-standing reputation for trusted data collection services, making it a reliable partner for clients seeking proven quality in market research.

Niche Focus Specializing in recruiting nationwide for mock juries, focus groups, and music tests, the company occupies a specific niche within the market research industry, presenting opportunities to expand into related qualitative and quantitative research services.

Regional Facilities The on-site focus group facility in the IA/IL Quad Cities area offers localized research options, which can be leveraged to attract regional clients seeking dedicated testing environments and expand geographic reach.

SMB Market Operating with a team of 11-50 employees and generating revenues between one and ten million dollars, there is potential to target small and medium-sized businesses looking for affordable, high-quality market research solutions.

Technology Utilization Utilizing modern tools like Squarespace, Google Analytics, and Google Workspace, the company demonstrates digital efficiency that can be expanded to include advanced data analytics and marketing automation, appealing to clients seeking innovative research methodologies.