Niche Focus Small to mid-sized market research firm with a long-standing history since 1953 and nationwide recruitment capabilities, presenting an opportunity to partner on scalable data collection projects for mid-market clients seeking reliable data.

Full-Service Capabilities Offers mock juries, focus groups, music tests, on-site facility in Quad Cities, and a CATI call center, enabling cross-sell of integrated research solutions to clients seeking diverse methodologies.

Regional Strength Based in Davenport, Iowa with nationwide recruiting suggests potential for expanding geographic coverage and serving regional clients who need local satisfaction with national reach.

Tech Stack Readiness Modern web technologies and security practices (Squarespace, JSON-LD, HSTS, priority hints) indicate a solid digital foundation for marketing, lead capture, and client portals to streamline proposals and data delivery.

Growth Opportunity Revenue in the low-to-mid single-digit millions and a lean employee base imply upside from larger enterprise accounts, cross-selling to peers in the competitive market research space, and expanding service offerings to mid-market brands.