Licensing Growth Phenom Elite's licensing partnerships with Call of Duty, Sonic, Kool-Aid and DC Comics offer a scalable path to co-branded gear. Target schools, clubs and retailers with limited editions and IP-driven product lines across gloves, footwear, and apparel, including exclusive colorways for major programs and events.

Youth Market Focus The Phenom FTBL launch and Signing Day Sports collaboration position Phenom to win youth and high school teams. Build outreach to athletic departments and training facilities with bundled team gear, uniforms and performance apparel to drive repeat purchases and long-term relationships.

Event Sponsorship Value Official gear provider for Rivals Five-Star and US Army Bowl demonstrates strong event credentials. Leverage future event partnerships to supply athlete kits, limited-edition items, and on-site activations that capture recruiter interest and convert athletes into customers.

Retail Expansion Potential Existing presence in Dick's, SCHEELS and Dunham's can be amplified with exclusive retailer programs, private-label opportunities, and sport-specific bundles. Propose regional distribution deals and school-to-retailer cross-sell campaigns supported by data-driven marketing.

Digital Marketing Edge Utilize the TikTok Pixel, UpPromote and Google Analytics stack to drive targeted campaigns to athletes, parents and coaches. Integrate with the Xcelerate Recruiting platform to capture interest from high-potential athletes and convert into team orders and sponsorship opportunities.