Insights

European Brand Entry Planet Foods acts as a bridge for brands seeking to enter Europe by combining B2B distribution with a digital first approach and a broad catalog focused on American and Asian brands. This creates sales opportunities with US and Asian brands aiming to enter the EU, offering exclusive distribution, regulatory and compliance support, warehousing and cross-border logistics.

End to End Distribution With a 360 degree solution covering sourcing, logistics, sales and marketing, Planet Foods can cross-sell end-to-end services to retailers and distributors and to brands seeking scale in Europe. Opportunities include logistics optimization, warehousing and integrated marketing services, leveraging the MAS platform to drive demand both online and in-store.

Digital Marketing Engine The presence of strong digital marketing capabilities with tools like Klaviyo and Shop Pay positions Planet Foods to upsell marketing automation, storefront optimization and cross-border campaigns to suppliers and retailers. This enables data driven promotions, targeted email campaigns and seamless checkout experiences that can boost conversions and basket size.

Acquisition Powered Growth Strategic acquisitions have expanded Planet Foods reach and credibility, signaling a growth engine attractive to brands seeking EU entry. This momentum can be leveraged to secure exclusive partnerships, co branded launches and multi market distribution deals with US brands expanding into Europe.

Tech Enabled Scale A scalable tech stack indicates readiness for deeper integrations and analytics, creating a compelling case for ERP or CRM partnerships, data analytics and supply chain optimization. This supports technology driven logistics, inventory management and performance reporting for mid market distributors and manufacturers.

Planet Foods Tech Stack

Planet Foods uses 8 technology products and services including Cloudflare, Mailgun, Font Awesome, and more. Explore Planet Foods's tech stack below.

  • Cloudflare
    Content Management System
  • Mailgun
    Email
  • Font Awesome
    Font Scripts
  • Klaviyo
    Marketing Automation
  • Shop Pay
    Payment Processing
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Planet Foods's Email Address Formats

Planet Foods uses at least 2 format(s):
Planet Foods Email FormatsExamplePercentage
First@myamericanshop.comJohn@myamericanshop.com
100%

Frequently Asked Questions

Where is Planet Foods's headquarters located?

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Planet Foods's main headquarters is located at 10 Avenue Robert Schuman Nivelles, Wallonia 1400 Belgium. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Planet Foods's official website and social media links?

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Planet Foods's official website is planet-foods.com and has social profiles on LinkedIn.

What is Planet Foods's NAICS code?

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Planet Foods's NAICS code is 423 - Merchant Wholesalers, Durable Goods.

How many employees does Planet Foods have currently?

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As of May 2026, Planet Foods has approximately 60 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Technical Officer: F. L.Founder & Chief Executive Officer: A. L.Partner & Sales Manager: M. L.. Explore Planet Foods's employee directory with LeadIQ.

What industry does Planet Foods belong to?

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Planet Foods operates in the Wholesale Import and Export industry.

What technology does Planet Foods use?

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Planet Foods's tech stack includes CloudflareMailgunFont AwesomeKlaviyoShop PayPriority HintsGoogle Tag ManagerX-Content-Type-Options.

What is Planet Foods's email format?

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Planet Foods's email format typically follows the pattern of First@myamericanshop.com. Find more Planet Foods email formats with LeadIQ.

When was Planet Foods founded?

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Planet Foods was founded in 2020.

Planet Foods

Wholesale Import and ExportWallonia, Belgium51-200 Employees

Planet Foods is a wholesale importer and exporter of food and beverage products, operating a distribution network across Europe from Nivelles in Wallonia, Belgium. It combines traditional B2B distribution with digital capabilities to help global brands establish a local presence, supported by a catalog of more than 2,000 products with a focus on American and Asian brands. The company provides end-to-end services, covering sourcing, logistics, sales, and marketing to support partners in achieving success in local markets.

The company serves retailers, distributors, and innovative brands seeking European access and scalable distribution. The company traces its origins to the My American Shop platform, which is now integrated into Planet Foods’ broader ecosystem. It has expanded through acquisitions of My Little America, AmerikaShop, and US Way of Life to broaden its product offering and capabilities.

Section iconCompany Overview

Headquarters
10 Avenue Robert Schuman Nivelles, Wallonia 1400 Belgium
NAICS Code
423 - Merchant Wholesalers, Durable Goods
Founded
2020
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Planet Foods's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Planet Foods's revenue is estimated to be in the range of $1M$10M

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