Insights

Expanding Product Catalog Planet Foods offers a diverse catalog of over 2,000 products, with a focus on American and Asian brands, providing ample opportunities to expand reach within niche markets and attract retailers seeking international product lines.

Integrated B2B and B2C Model Leveraging its ecosystem that combines online demand through My American Shop with large-scale distribution, Planet Foods can target both retail outlets and direct consumers, opening avenues for cross-channel sales and increased market penetration.

European Market Presence Operating across Europe with a strategic position in Nivelles, the company is well-placed to serve retailers and distributors looking to tap into American and Asian F&B brands, creating opportunities for expansion into new retail partnerships.

Digital and Logistics Focus With a robust digital infrastructure and comprehensive sourcing, logistics, and marketing services, Planet Foods can offer tailored solutions for retailers interested in streamlined import processes and digital marketing support to boost their product visibility.

Growth Opportunities As a fast-growing scale-up within a competitive landscape, Planet Foods can explore further investments in technology, expand product categories, or acquire strategic partners to strengthen its position and unlock new revenue streams in wholesale and retail sectors.

Planet Foods Tech Stack

Planet Foods uses 8 technology products and services including Cloudflare, Font Awesome, JSON-LD, and more. Explore Planet Foods's tech stack below.

  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • VISA
    Miscellaneous
  • American Express
    Payment Processing
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Planet Foods's Email Address Formats

Planet Foods uses at least 2 format(s):
Planet Foods Email FormatsExamplePercentage
First@myamericanshop.comJohn@myamericanshop.com
100%

Frequently Asked Questions

Where is Planet Foods's headquarters located?

Minus sign iconPlus sign icon
Planet Foods's main headquarters is located at Avenue Robert Schuman 10, Nivelles, 1400, BE. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Planet Foods's official website and social media links?

Minus sign iconPlus sign icon
Planet Foods's official website is planet-foods.com and has social profiles on LinkedIn.

What is Planet Foods's NAICS code?

Minus sign iconPlus sign icon
Planet Foods's NAICS code is 423 - Merchant Wholesalers, Durable Goods.

How many employees does Planet Foods have currently?

Minus sign iconPlus sign icon
As of October 2025, Planet Foods has approximately 52 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Technical Officer: F. L.Founder & Chief Executive Officer: A. L.Partner & Sales Manager: M. L.. Explore Planet Foods's employee directory with LeadIQ.

What industry does Planet Foods belong to?

Minus sign iconPlus sign icon
Planet Foods operates in the Wholesale Import and Export industry.

What technology does Planet Foods use?

Minus sign iconPlus sign icon
Planet Foods's tech stack includes CloudflareFont AwesomeJSON-LDVISAAmerican ExpressPriority HintsGoogle Tag ManagerX-Content-Type-Options.

What is Planet Foods's email format?

Minus sign iconPlus sign icon
Planet Foods's email format typically follows the pattern of First@myamericanshop.com. Find more Planet Foods email formats with LeadIQ.

When was Planet Foods founded?

Minus sign iconPlus sign icon
Planet Foods was founded in 2020.

Planet Foods

Wholesale Import and ExportBelgium51-200 Employees

Planet Foods is a fast-growing European scale-up, founded in 2018, specializing in the distribution of F&B products from around the world.

Our mission: empowering global brands to succeed locally by combining strong B2B distribution with power of digital.

While My American Shop (MAS) was the starting point — a pioneering e-commerce platform that proved the strength of digital marketing and consumer engagement — it is now part of a broader ecosystem driven by Planet Foods. Together, they create a unique model bridging online demand (B2C) with large-scale distribution (B2B).

With a catalog of over 2,000 products, a focus on American and Asian brands, and a team of 60+ colleagues, Planet Foods positions itself as a strategic partner for retailers, distributors, and innovative brands.

We provide a 360° solution — from sourcing to logistics, sales, and marketing — ensuring local success across Europe.

(Has acquired My Little America, AmerikaShop & US Way of Life).

Section iconCompany Overview

Headquarters
Avenue Robert Schuman 10, Nivelles, 1400, BE
NAICS Code
423 - Merchant Wholesalers, Durable Goods
Founded
2020
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Planet Foods's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Planet Foods's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.