Insights

StrategicFunding Potential Motors is actively fundraising with multiple seed rounds totaling around 6.4M, indicating strong investor interest and momentum. This creates an opening to engage investors or explore partnerships aligned with commercialization efforts and scale of ADAS for off-road applications.

ADASOffRoad The company focuses on AI-driven ADAS for extreme terrain and off-road environments. Sales opportunities exist in partnerships with off-road vehicle manufacturers, fleet operators, outdoor adventure platforms, and specialized EVs needing robust terrain perception and proactive terrain preparedness.

InnovationLeverage Recent high-profile recognition as Most Innovative Startup and leadership hires in design suggest a growth trajectory around advanced software for vehicle perception. Target collaborations with Tier 1/2 automotive suppliers, design firms, and integrators seeking cutting-edge perception tech.

GlobalExpansion Fredericton-based operations and international media coverage indicate potential for regional expansion. Opportunities exist to partner with North American automotive markets, select OEMs, and technology ecosystems pursuing ADAS enabled by sensors, cloud analytics, and Kubernetes-based deployments.

GoToMarket Current tech stack includes analytics and cloud orchestration tools, enabling scalable deployment. This can be pitched to customers needing rapid integration, telemetry, and remote updates; propose value propositions around faster time-to-market, safety improvements, and proactive terrain adaptation for next-gen off-road mobility.

Potential Tech Stack

Potential uses 8 technology products and services including HubSpot Analytics, CATIA, Kubernetes, and more. Explore Potential's tech stack below.

  • HubSpot Analytics
    Analytics
  • CATIA
    Cad & Graphics
  • Kubernetes
    Containerization
  • Open Graph
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Microsoft Windows
    Operating Systems
  • Google Analytics
    Web Analytics

Media & News

Potential's Email Address Formats

Potential uses at least 1 format(s):
Potential Email FormatsExamplePercentage
FirstLast@potentialmotors.comJohnDoe@potentialmotors.com
91%
FirLast@potentialmotors.comJohDoe@potentialmotors.com
9%

Frequently Asked Questions

What is Potential's stock symbol?

Minus sign iconPlus sign icon
Potential is a publicly traded company; the company's stock symbol is AGI.L.

What is Potential's official website and social media links?

Minus sign iconPlus sign icon
Potential's official website is potentialmotors.com and has social profiles on LinkedInCrunchbase.

How much revenue does Potential generate?

Minus sign iconPlus sign icon
As of July 2026, Potential's annual revenue is estimated to be <$1M.

What is Potential's NAICS code?

Minus sign iconPlus sign icon
Potential's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Potential have currently?

Minus sign iconPlus sign icon
As of July 2026, Potential has approximately 3 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: S. P.Chairperson: M. L.. Explore Potential's employee directory with LeadIQ.

What industry does Potential belong to?

Minus sign iconPlus sign icon
Potential operates in the Technology, Information and Internet industry.

What technology does Potential use?

Minus sign iconPlus sign icon
Potential's tech stack includes HubSpot AnalyticsCATIAKubernetesOpen GraphjQuery MigrateLinkedInMicrosoft WindowsGoogle Analytics.

What is Potential's email format?

Minus sign iconPlus sign icon
Potential's email format typically follows the pattern of FirstLast@potentialmotors.com. Find more Potential email formats with LeadIQ.

How much funding has Potential raised to date?

Minus sign iconPlus sign icon
As of July 2026, Potential has raised $6.4M in funding. The last funding round occurred on May 02, 2024 for $1.5M.

When was Potential founded?

Minus sign iconPlus sign icon
Potential was founded in 2018.
Potential logo

Potential

Technology, Information and InternetNew Brunswick, Canada2-10 Employees

Potential is a Fredericton, New Brunswick-based technology company focused on advancing driver-assistance capabilities for off-road and on-road terrain. Its software uses forward-facing sensors to enable vehicles to perceive, interpret, and proactively respond to extreme environments, presenting a practical solution for navigating complex terrain through AI-driven guidance. The company positions itself in the technology, information, and internet sector, targeting customers involved with off-road mobility and rugged vehicle operations seeking enhanced situational awareness and terrain handling. Founded and operating in Canada, Potential emphasizes its niche in autonomous-like assistance for specialized vehicles, with a trajectory highlighted by notable milestones in overlanding and vehicle design development.

Section iconCompany Overview

Stock Symbol
AGI.L
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2018
Employees
2-10

Section iconFunding & Financials

  • $6.4M

    Potential has raised a total of $6.4M of funding over 4 rounds. Their latest funding round was raised on May 02, 2024 in the amount of $1.5Mas a seed.

  • <$1M

    Potential's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $6.4M

    Potential has raised a total of $6.4M of funding over 4 rounds. Their latest funding round was raised on May 02, 2024 in the amount of $1.5Mas a seed.

  • <$1M

    Potential's revenue is estimated to be in the range of <$1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.