Insights

Market Positioning Promoter.io operates within the customer experience and satisfaction measurement industry, specifically focusing on Net Promoter Score campaigns, which are critical for businesses seeking to enhance loyalty and growth. Targeting small to medium-sized businesses with its easy-to-use, web-based platform offers significant upselling potential as these companies look for scalable, manageable customer feedback tools.

Growth Potential With a revenue range of 1 million to 10 million dollars and recent acquisition by Medallia, Promoter.io demonstrates strong growth momentum and strategic industry consolidation. This position can create opportunities to introduce complementary services or advanced analytics solutions to existing clients and prospects seeking comprehensive customer experience management.

Technical Integration Promoter.io leverages a modern tech stack including WordPress, MySQL, and analytics tools, which indicates openness to integrations and customizations. Providing tailored integrations with popular CRM and marketing platforms can open avenues for upselling and deeper solutions tailored to client operational workflows.

Competitive Edge By simplifying the deployment and management of NPS campaigns and offering deep feedback analysis without the need for multiple systems, Promoter.io appeals to cost-conscious small and medium enterprises. Building sales strategies around this ease of use and the proven track record of increasing customer loyalty can attract SMBs looking for quick, impactful solutions.

Industry Trends The company's recent visibility and acquisitions, along with a focus on customer sentiment analysis, highlight the growing industry emphasis on real-time, actionable customer feedback. Positioning promotional efforts around evolving trends in customer experience technology and integrations with behavioral analytics platforms can unlock new sales opportunities.

Promoter.io Tech Stack

Promoter.io uses 8 technology products and services including BugSnag, Disqus, Open Graph, and more. Explore Promoter.io's tech stack below.

  • BugSnag
    Analytics
  • Disqus
    Comment Systems
  • Open Graph
    Content Management System
  • WordPress
    Content Management System
  • MySQL
    Database
  • Elementor
    Page Builders
  • YouTube
    Video Players
  • Apache
    Web Servers

Promoter.io's Email Address Formats

Promoter.io uses at least 1 format(s):
Promoter.io Email FormatsExamplePercentage
First@promoter.ioJohn@promoter.io
42%
FirstL@promoter.ioJohnD@promoter.io
12%
FLast@promoter.ioJDoe@promoter.io
4%
First@promoter.ioJohn@promoter.io
42%

Frequently Asked Questions

Where is Promoter.io's headquarters located?

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Promoter.io's main headquarters is located at 110 East Houston Street Floor 6 San Antonio, Texas 78205 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Promoter.io's phone number?

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You can contact Promoter.io's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Promoter.io's official website and social media links?

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Promoter.io's official website is promoter.io and has social profiles on LinkedIn.

What is Promoter.io's NAICS code?

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Promoter.io's NAICS code is 5112 - Software Publishers.

How many employees does Promoter.io have currently?

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As of February 2026, Promoter.io has approximately 18 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Director, Medtech Business Development: D. C.Customer Success Manager: J. P.: R. R.. Explore Promoter.io's employee directory with LeadIQ.

What industry does Promoter.io belong to?

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Promoter.io operates in the Software Development industry.

What technology does Promoter.io use?

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Promoter.io's tech stack includes BugSnagDisqusOpen GraphWordPressMySQLElementorYouTubeApache.

What is Promoter.io's email format?

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Promoter.io's email format typically follows the pattern of First@promoter.io. Find more Promoter.io email formats with LeadIQ.

How much funding has Promoter.io raised to date?

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As of February 2026, Promoter.io has raised $150K in funding. The last funding round occurred on Jan 01, 2018 for $150K.

When was Promoter.io founded?

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Promoter.io was founded in 2013.

Promoter.io

Software DevelopmentTexas, United States11-50 Employees

Promoter.io helps companies understand the true 'voice of the customer'​ by allowing them to easily build, launch, measure, engage, and take action on Net Promoter campaigns, all in one place. The Net Promoter Score (and system) is one of the most critical business metrics that a company can measure, and when implemented properly it can have extremely beneficial results on business growth and customer loyalty.

The most recommended product or service in it's category grows over 2.5x the category average!

Traditionally, effective NPS campaigns have been unavailable to the majority of businesses either because of a lack of knowledge to implement the Net Promoter System, the time consuming nature of running them manually, or legacy tools that are primarily marketed to the enterprise.

Promoter.io has changed this by offering a web based platform to easily build and manage your campaigns. Not only can you easily collect scoring data but we make it easy to manage the incredibly important raw feedback that comes along with it. This is where the real value is. Do deep analysis on customer feedback, engage your entire organization or team, follow-up and track historical data without having to use multiple systems.

Want to learn more about NPS? Check our our website (www.promoter.io) and also pick up a copy of the book: The Ultimate Question 2.0.

*Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

Section iconCompany Overview

Headquarters
110 East Houston Street Floor 6 San Antonio, Texas 78205 United States
Phone number
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $150K

    Promoter.io has raised a total of $150K of funding over 5 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $150K.

  • $1M$10M

    Promoter.io's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $150K

    Promoter.io has raised a total of $150K of funding over 5 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $150K.

  • $1M$10M

    Promoter.io's revenue is estimated to be in the range of $1M$10M

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