International Expansion Promperú actively participates in global tourism and export fairs such as ITB China and the Ginger Convention, indicating a strong focus on expanding its presence in Asian markets. This presents opportunities for partnerships with travel agencies, hospitality providers, and export firms seeking to access Peru's diverse tourism and unique products.

Brand Differentiation With certifications like Fair-Trade and Eco-Efficiency, Promperú emphasizes sustainable and ethical practices, making its offerings attractive to environmentally conscious consumers and businesses, especially in markets with high demand for responsible tourism and exports.

Marketing Campaigns Recent initiatives like the Peru Ahora campaign and the promotion of Peruvian spirits such as Pisco highlight the agency's focus on branding Peru as a modern, safe, and vibrant destination. These campaigns can be leveraged by travel and lifestyle brands to attract niche markets and upscale tourists.

Diverse Product Portfolio Promperú’s efforts in promoting various sectors including tourism, export of added value products, and superfoods suggest opportunities for companies in food, beverage, and tourism sectors to collaborate or enter partnerships aligned with Peru’s strong export branding.

Digital & Data Strategy Utilizing tools like Google Analytics and a modern tech stack, Promperú demonstrates a strong digital presence that can be tapped into for targeted marketing efforts, data-driven sales approaches, and accessing insights to identify high-potential B2B and B2C customer segments.