Embedded finance Propel Finance is expanding its digital embedded finance capabilities and has recent partnerships with Apple Business Partner Sync to deliver financed solutions to UK SMEs investing in Apple products, signaling a pathway to cross-sell asset finance and technology-enabled lending to tech-focused customers.

SME expansion With financing rounds and UK SME lending growth evidenced by notable funding in 2025–2026, target mid-market and growing small businesses seeking asset and equipment finance, leveraging Propel’s large-scale funding capacity to win larger or repeat orders.

Technology leadership A tech-enabled approach is central, evidenced by hiring a Director of Technology Finance and a tech stack including Salesforce, Azure, and CircleCI; opportunities exist to upsell integrations, streamlined onboarding, and analytics-driven lending for asset-heavy industries.

Strategic partnerships Recent collaborations with WeareSync and Barclays, plus participation in industry events, indicate a channel strategy that can be extended to co-branded campaigns, referral programs, and joint financing solutions for equipment vendors and distributors.

Regional growth Active presence in the UK asset finance market with growing visibility among SMEs; prospect targets include manufacturing, agriculture, and professional services that require rapid, flexible finance for equipment purchases and working-capital-enabled asset investments.