Global packaging strength PRS IN VIVO is a seasoned player in packaging design research with a global footprint across major markets (New York, London, Paris, Geneva, Milan, Shanghai, Singapore) and work with the top 100 FMCGs in over 50 countries, signaling opportunities to provide scalable, cross-border shopper and packaging insights for multinational clients.

Acquisition momentum Recent acquisition activity by Ipsos and the integration of PRS IN VIVO into a larger global footprint create a potential for upsell of premium packaging and behavioral science offerings within a broader client base and enhanced cross-sell opportunities.

Behavioral science edge The firm’s emphasis on AI, machine learning and contextual behavioral research positions it to help clients predict and influence consumer choice, presenting opportunities to expand into adjacent areas such as product development, concept screening and category management for growth-focused brands.

Industry breadth and growth Operating within the market research sector with capabilities spanning shopper, packaging, POS research and beyond, PRS IN VIVO serves established FMCG brands—an ideal target for expanded services, premium research products, and ongoing testing programs as market dynamics drive packaging Innovation.

Strategic hires and expansion Recent additions and leadership appointments in Europe and Asia-Pacific, plus past partnerships to expand to Australia, indicate a growth-oriented sales motion and opportunities to propose regional program expansions, localised studies, and integrated research solutions for new and existing clients.