Global Market Presence PRS IN VIVO operates with a strong international footprint, with offices in major cities across North America, Europe, and Asia, serving over 50 countries. This extensive geographic reach presents opportunities for global brands seeking consistent consumer insights across diverse markets.

Acquisition Strength The recent acquisition by Ipsos, a leading global market research firm, enhances PRS IN VIVO’s credibility and expands its service offerings. This strategic move creates cross-selling opportunities within Ipsos’s broad client base and positions PRS IN VIVO as a key player in packaging and behavioral research.

Behavioral Science Expertise With over five decades of pioneering in behavioral science 'in context' research, PRS IN VIVO offers highly differentiated insights into consumer decision-making and shopper behaviors, appealing to brands aiming to innovate and influence consumer choices effectively.

Technology Integration The company leverages advanced AI, machine learning, and digital tools like HubSpot and JSON-LD to deliver actionable, data-driven insights. Opportunities exist to enhance product offerings or upsell futures with integrated tech-driven solutions for large FMCG clients.

Strategic Partnerships and Growth Recent collaborations in Australia and new leadership hires indicate a growth trajectory, particularly in expanding regional expertise. Business development prospects include targeting multinational corporations looking for localized consumer insights and behavioral science-driven strategies.