PRS IN VIVO

Market ResearchÎle-de-france, France51-200 Employees

PRS IN VIVO is a market research company based in Paris, France, at 27 Rue du Colonel Pierre Avia, 75015, employing 51-200 people. The firm specializes in behavioral science-based in-context research that combines AI, machine learning, and its expertise to predict and influence consumer choice and support brand growth. Known for its packaging design research, the company provides insights into shopper and consumer experiences, idea and concept screening, new product development, product testing, and category management. It operates with offices in New York, London, Paris, Geneva, Milan, Shanghai, and Singapore, serving top 100 FMCGs in more than 50 countries. PRS IN VIVO is a member of The BVA Family of consultancies; in June 2025, Ipsos completed the acquisition of The BVA Family, the parent of PRS IN VIVO, and indicated that PRS IN VIVO's packaging expertise could be rolled out across a broader geographic footprint.

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