Insights

Global Presence PRS IN VIVO's extensive international footprint with offices in New York, London, Paris, Geneva, Milan, Shanghai, and Singapore positions it well to serve multinational FMCG clients seeking localized consumer insights across various markets.

Recent Acquisition The acquisition by Ipsos enhances PRS IN VIVO's global reach and technological capabilities, opening opportunities for cross-selling and joint offerings to additional global clients interested in advanced behavioral research and packaging expertise.

Market Focus With a client base including the top 100 FMCGs and a strong emphasis on packaging, shopper, and consumer experience research, there is significant potential to expand services into emerging categories like health, wellness, and sustainability focused products.

Technological Edge PRS IN VIVO's integration of AI, machine learning, and behavioral science provides a competitive advantage for clients looking to leverage data-driven insights to influence consumer decision-making and optimize branding strategies across markets.

Growth Opportunities The company's medium revenue range combined with recent leadership appointments and partnerships indicates an active growth phase, offering prospects for tailored solutions in innovation, concept testing, and digital consumer engagement for prospective clients.

PRS IN VIVO Tech Stack

PRS IN VIVO uses 8 technology products and services including Linkedin Insight Tag, Open Graph, Cloudflare, and more. Explore PRS IN VIVO's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Open Graph
    Content Management System
  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • HubSpot Chat
    Live Chat
  • HubSpot
    Marketing Automation
  • Microsoft Word
    Office Suites

Media & News

PRS IN VIVO's Email Address Formats

PRS IN VIVO uses at least 1 format(s):
PRS IN VIVO Email FormatsExamplePercentage
First.Last@prs-invivo-group.comJohn.Doe@prs-invivo-group.com
97%
First@prs-invivo-group.comJohn@prs-invivo-group.com
1%
FirstL@prs-invivo-group.comJohnD@prs-invivo-group.com
1%
F_Last@prs-invivo-group.comJ_Doe@prs-invivo-group.com
1%

Frequently Asked Questions

What is PRS IN VIVO's official website and social media links?

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PRS IN VIVO's official website is prs-invivo-group.com and has social profiles on LinkedIn.

What is PRS IN VIVO's NAICS code?

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PRS IN VIVO's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does PRS IN VIVO have currently?

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As of January 2026, PRS IN VIVO has approximately 180 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: O. B.Chief Creative Officer: M. M.Chief Transformation Officer: M. Z.. Explore PRS IN VIVO's employee directory with LeadIQ.

What industry does PRS IN VIVO belong to?

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PRS IN VIVO operates in the Market Research industry.

What technology does PRS IN VIVO use?

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PRS IN VIVO's tech stack includes Linkedin Insight TagOpen GraphCloudflareMicrosoft 365JSON-LDHubSpot ChatHubSpotMicrosoft Word.

What is PRS IN VIVO's email format?

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PRS IN VIVO's email format typically follows the pattern of First.Last@prs-invivo-group.com. Find more PRS IN VIVO email formats with LeadIQ.

When was PRS IN VIVO founded?

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PRS IN VIVO was founded in 1972.

PRS IN VIVO

Market ResearchÎle-de-france, France51-200 Employees

For five decades, we've pioneered the use of behavioral science "in context" research which combines the best of AI, machine learning and our unique expertise to deliver The Human Advantage. We help companies predict and influence consumer choice and unlock brand growth. 

While we've always been known as the gold standard in packaging design research, our services deliver actionable insights into shopper and consumer experiences, idea and concept screening, new product development, product testing, category management and beyond.  

With offices in New York, London, Paris, Geneva, Milan, Shanghai, and Singapore, we work with the top 100 FMCGs in over 50 countries around the world.

PRS IN VIVO is a proud member of The BVA Family of consultancies, all of which are grounded in and advancing the science of human behavior, Because #BehaviorNeverLies.

Section iconCompany Overview

NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    PRS IN VIVO's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PRS IN VIVO's revenue is estimated to be in the range of $10M$25M

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