Strategic Partnerships Rare Beauty Brands has demonstrated a strong alliance with major retailers like J.C. Penney and Ulta Beauty, expanding its distribution channels and enhancing retail presence, which presents sales opportunities for complementary brands seeking retail partnerships.

Recognition & Influence Being named one of TIME100 Most Influential Companies 2024 positions Rare Beauty as a prominent player in the industry, making it an attractive partner for brands aiming to collaborate with influential and innovative companies.

Diverse Community Focus The company's initiatives supporting underrepresented founders through pitch competitions and partnerships with Black Girl Ventures suggest a potential market for inclusive beauty products and community-driven collaborations.

Acquisition & Growth The acquisition of Patchology and ongoing incubator activities indicate a growth-oriented business model, providing opportunities to connect with emerging brands and capitalize on new product lines within the portfolio.

Innovation & Technology Utilizing a broad tech stack including Amazon Business and all in One SEO, Rare Beauty demonstrates a digitally savvy approach that can facilitate collaborations on tech-driven beauty solutions and e-commerce enhancements.