Global Expansion Opportunities Rare Beauty has successfully launched products in collaboration with Hulu series and expanded to Ulta, indicating a potential for further global market expansion and partnerships.

Unique Product Offerings With products like the Leaping Bunny certified cosmetics and Mental Health Awareness initiatives, Rare Beauty stands out in the market with unique and socially conscious offerings, appealing to a niche customer segment.

Celebrity Endorsement Advantage Being founded by Selena Gomez, Rare Beauty benefits from strong celebrity endorsement which can serve as a valuable selling point and differentiation strategy for attracting customers and partners.

Strategic Partnerships Potential Partnerships with major brands like Abercrombie showcase potential for strategic collaborations, offering opportunities to tap into new customer bases and enhance brand visibility through co-branded initiatives.

Market Differentiation through Campaigns Rare Beauty's global brand campaign 'Every Side of You' and the special phone line launch during Mental Health Awareness Month demonstrate the ability to leverage impactful marketing campaigns for brand differentiation and increased customer engagement.