Diverse Client Base Rawlings serves a wide range of clients, from startups to premium brands, indicating diverse sales opportunities across different market sectors.
Unique Packaging Solutions By specializing in developing and delivering unique packaging solutions, Rawlings can offer tailored products that cater to the specific needs of individual clients, presenting a personalized sales approach.
Tech-Savvy Operations Utilizing a variety of technologies such as Hotjar, Google Analytics, and Google Tag Manager, Rawlings demonstrates a tech-savvy approach that can be leveraged to attract clients seeking innovative packaging solutions backed by data-driven insights.
Competitive Positioning While competing with larger companies like Nike and adidas, Rawlings' focus on independent packaging solutions presents an opportunity to target customers looking for specialized, customer-centric services rather than mainstream offerings.
Untapped Market Segments Given the company's revenue range and size, there may be untapped market segments or niche industries where Rawlings can position itself as a unique packaging specialist, opening up new sales avenues and potential growth opportunities.