Diverse Client Range Rawlings serves a diverse client base ranging from entrepreneurial start-ups to established premium brands. This diversity provides sales opportunities to tailor packaging solutions to meet the unique needs of different market sectors, expanding the potential customer base.
Specialized Packaging Solutions With a focus on developing and delivering unique packaging solutions, Rawlings positions itself as a specialist in the industry. This specialization can be leveraged in sales efforts to highlight the expertise in providing customized packaging solutions that contribute to the success of clients.
Industry Leading Technology Stack Utilizing a robust tech stack including Hotjar, Google Analytics, and others, Rawlings demonstrates a commitment to leveraging technology in its operations. Sales teams can capitalize on this by showcasing the company's technological capabilities to attract tech-savvy clients seeking innovative packaging solutions.
Strategic Market Positioning Despite being a smaller player with 11-50 employees, Rawlings competes with larger companies like Nike, adidas, and Under Armour. This positioning presents a sales opportunity to emphasize Rawlings' agility, personalized service, and agility, providing a unique value proposition compared to industry giants.
Revenue Growth Potential With a revenue range of $0-10M, Rawlings shows potential for growth. Sales professionals can target this growth potential by offering scalable packaging solutions that cater to expanding businesses, positioning Rawlings as a partner for clients looking to grow their market presence.