Sustainability Focus Right Choice Janitorial Supply specializes in selling refurbished janitorial equipment, which highlights a commitment to cost-effective and environmentally friendly solutions that can appeal to clients seeking sustainable cleaning options.

Certification Advantage Being a State of Wisconsin Certified Woman-Owned Business and a City of Milwaukee Certified Emerging Business Enterprise can provide marketing leverage and credibility to attract clients interested in supplier diversity and support for minority-owned businesses.

Market Niche Operating within the facilities services industry with a focus on janitorial supplies and equipment, the company is positioned to serve a wide range of cleaning contractors and facilities management organizations, offering opportunities to establish long-term partnerships.

Training Expertise The company's regular training classes for contract cleaners create upselling opportunities for advanced cleaning supplies and equipment, as well as foster loyalty among clients through ongoing professional development support.

Growth Potential With a revenue between 10 to 25 million dollars and a small team, there is significant potential to expand sales by leveraging existing certifications, emphasizing refurbished products, and targeting larger facilities management companies seeking cost-efficient solutions.