Strategic Acquisitions RiskIQ was acquired by Microsoft, leading to the launch of new security products. This presents an opportunity to leverage Microsoft's market presence and bundle offerings for enhanced value proposition.

Partnership Expansion RiskIQ has been actively expanding partnerships with companies like Precise Tech and Cyware Labs Inc. Leveraging these relationships can open doors to cross-selling opportunities and reaching new customer segments.

Industry Recognition RiskIQ's position as the global leader in attack surface management and digital risk management has been acknowledged through the release of reports like the Black Friday E-commerce Blacklist. This credibility can be leveraged in sales pitches to build trust with potential clients.

Unique Tech Stack RiskIQ utilizes a diverse tech stack including AdRoll, Azure Front Door, and Metasploit. Highlighting these technologies in sales conversations can showcase the company's innovation and technological capabilities to attract tech-savvy clients.

Competitive Landscape Analysis By analyzing similar companies like Trustwave, Rapid7, and UpGuard, sales teams can identify competitive positioning strategies and differentiate RiskIQ based on unique strengths such as revenue size and employee count.