Expansion through acquisitions RJ Young has been actively expanding its business through strategic acquisitions, such as the recent acquisitions of Unitech Research, Unitech Group, and Syndesi Solutions. These acquisitions open up opportunities to cross-sell products and services to the newly acquired customer base, providing avenues for increased revenue and market penetration.

Strong regional presence With a footprint spanning across nine states in the Southeast, RJ Young has established a strong regional presence. This regional focus presents an opportunity for targeted sales and customized solutions tailored to the specific needs of businesses in these states. Leveraging this regional strength can lead to deeper customer relationships and increased sales opportunities.

Leadership promotions fuel growth The recent promotions within RJ Young, including the appointment of AJ Baggott as President, signify internal growth and development. Leveraging these leadership changes can lead to conversations around new business initiatives, enhanced customer engagement, and potential partnerships. Engaging with the restructured leadership team can open doors to new sales opportunities.

Diverse technology stack RJ Young utilizes a diverse range of technologies in its tech stack, including AdRoll, Google Tag Manager, and LinkedIn Insight Tag. Understanding and aligning with the technology preferences of RJ Young can position sales representatives as knowledgeable partners. Offering complementary services or integrations with these technologies can create valuable sales opportunities.

Industry recognition and insights RJ Young gaining industry recognition for its NFL Draft prospects list and other insights opens up avenues for thought leadership collaborations and partnerships. Leveraging RJ Young's industry expertise and visibility can lead to engaging conversations, networking opportunities, and ultimately, sales conversions based on shared insights and mutual interests.