Acquisition Opportunity Roberts Communications was acquired by Partners and Napier in 2017 and is no longer operating independently. This creates a potential cross-sell path for Partners and Napier to expand integration capabilities, or for targeting legacy Roberts clients who may still require agency services within the combined platform.

Financial Scale With estimated revenue in the $50M–$100M range and a workforce of 11–50, Roberts Communications represents a mid-market footprint. This suggests opportunities for bundled marketing services, performance-driven campaigns, and scalable solutions that align with mid-sized client needs in financial services, healthcare, industrial, and tech sectors.

Industry Footprint Specialization in financial services, health care, industrial, and technology markets indicates a depth of domain knowledge. There is potential to upsell advanced digital engagement, analytics, and multichannel strategies to firms within these sectors seeking measurable business results.

Digital Readiness Existing tech stack including WordPress, Google Workspace, Facebook Pixel, Google Search Console, and PHP suggests capability for integrated digital marketing, website optimization, and data-driven campaigns. This enables offering enhanced SEO, conversion rate optimization, and performance marketing services.

Strategic Alignment Former Roberts clients and capabilities integrated under Partners + Napier present a chance to identify overlapping client needs, propose cross-sell of creative, media, and analytics services, and accelerate renewal opportunities within a cohesive agency ecosystem.