Niche Expertise STG specializes in sales training and coaching tailored specifically for trade companies in both commercial and residential markets, presenting a targeted opportunity to reach businesses seeking sales performance improvements within these sectors.

Growth Potential With an estimated revenue between 25 million to 50 million and a relatively small team, STG appears poised for expansion, making it an ideal candidate for scalable sales solutions and strategic partnerships.

Market Positioning Positioned alongside larger industry players with similar services, STG offers a compelling prospect for value-driven sales tools and consulting services aimed at elevating trade companies' sales organizations.

Sales Training Focus Their core offering of sales training and coaching emphasizes resilience and predictability, indicating a demand for advanced sales enablement solutions and modules that can further enhance their training platforms.

Digital Engagement STG’s online presence and focus on coaching suggest opportunities to leverage digital marketing, online demos, and remote training solutions to expand their reach and attract more clients in the trades sector.