Generative AI leverage SBM is actively positioning itself around generative AI solutions for enterprises and is showcasing AI capabilities at LEAP 2025, signaling a market opportunity to offer AI-driven automation, intelligent analytics, and bespoke AI applications to large Saudi enterprises seeking digital transformation.

Strategic partnerships SBM maintains a broad ecosystem through partnerships with global technology leaders (IBM, Nutanix, Codebase Technologies, SearchInform, KnowledgeRiver) which creates multiple entry points for cross-sell of integrated cloud, security, data analytics, and digital workplace solutions in Saudi Arabia and the wider MENA region.

Cloud and security focus With SBM described as a total solutions provider including Cloud, Cyber Security, and Disaster Recovery, there is a clear opportunity to upsell cloud migration, managed services, backup/recovery, and security hardening to mid-to-large enterprises investing in resilient IT architectures.

Digital transformation hub SBM’s TECHXAGON initiative and expansion into digital transformation research indicate demand for consulting, implementation, and modernization services; sales teams can target organizations pursuing end-to-end IT modernization, IoT integration, and data-driven decisioning.

Regional enterprise footprint As IBM’s Saudi representative with a sizable local footprint and a revenue range of typical enterprise deals, SBM is well-placed to pursue large-scale contracts in sectors like finance, telecommunications, and public sector that require integrated hardware, software, and managed services.