Enterprise Focus Serena Software targets large enterprises within the Fortune 100, providing application lifecycle management solutions that emphasize security, compliance, and performance, indicating a strong potential for upselling comprehensive ALM and security tools to similar high-value clients.

Growing Customer Base With over 2,500 enterprise customers and a revenue range of 250 to 500 million dollars, Serena Software presents substantial opportunities to expand within existing accounts and acquire new large-scale organizations seeking robust application management and development solutions.

Strategic Investments Recent investments into innovative companies like Powder and Inato reveal Serena's interest in emerging technology sectors, opening avenues for cross-selling advanced integration, analytics, and AI-driven development solutions to its client base.

Part of Micro Focus As part of Micro Focus since 2016, Serena Software benefits from a broader portfolio and global reach, providing opportunities to leverage diverse product offerings and joint marketing efforts to expand market penetration.

Tech Stack & Digital Presence Utilizing technologies such as PHP, Bootstrap, and Google Analytics, alongside a visible online presence, Serena Software can be targeted with tailored digital campaigns promoting its latest ALM solutions and partnership opportunities to digitally engaged enterprise IT teams.