Merger & acquisition synergies Lifesize's recent acquisition of Serenova has expanded their product portfolio to include UCaaS and CCaaS products. This presents an opportunity to cross-sell integrated communication solutions to existing and new clients.

Rapid response program Serenova's CxEngage Rapid Response program addresses the need for quick deployment of contact center solutions. This program could be positioned as a scalable and agile option for organizations requiring immediate implementation of cloud contact center services.

Award-winning technology Serenova's recognition with the 2019 CUSTOMER Magazine Contact Center Technology Award indicates their capability in delivering advanced contact center solutions. Highlighting this accolade in sales pitches can strengthen the company's credibility and attract potential clients.

Strategic partnership with research firms Serenova's collaboration with Nemertes Research for developing Contact Center Maturity Assessment demonstrates a commitment to industry insights. Utilizing the insights gained from research partnerships can enhance sales strategies by aligning solutions with evolving market demands.

Competitive positioning In the realm of cloud communication providers, Serenova's positioning alongside companies like Twilio, RingCentral, and LiveVox showcases their presence in a competitive market. To differentiate themselves, focusing on unique features, scalability, and customer success could attract clients seeking tailored solutions.