Merger & Acquisition Opportunities Lifesize's recent acquisitions and partnerships with Serenova have expanded their portfolio to include UCaaS and CCaaS products, presenting opportunities for cross-selling and upselling complementary solutions to existing and new customers.

Specialized Program Offerings Serenova's CxEngage Rapid Response program catered towards contact center solutions indicates a focus on agility and responsiveness. This specialized offering can be positioned as a competitive advantage in markets where quick deployment and flexibility are crucial.

Industry Recognition & Awards Serenova's receipt of the 2019 CUSTOMER Magazine Contact Center Technology Award showcases their industry recognition and commitment to innovation. Leveraging this award in sales pitches can enhance credibility and trust with potential clients.

Technology Integration & Innovation The tech stack utilized by Serenova including tools like Kubernetes and GitHub reflects a commitment to cutting-edge technology. Emphasizing the integration of advanced tech solutions in sales conversations can appeal to tech-savvy buyers looking for modern contact center offerings.

Revenue & Market Positioning With an estimated revenue of $50M - 100M, Serenova falls within the same revenue bracket as successful industry players like Pindrop and Content Guru. Highlighting Serenova's financial stability and market positioning can be leveraged to attract customers looking for reliable and established vendors in the sector.