Unified CCaaS Serenova recently merged with Lifesize to offer an integrated UCaaS and CCaaS portfolio, presenting a sales opportunity to cross-sell contact center capabilities alongside video conferencing and collaboration tools to existing communications customers.

Enterprise Adoption With customers like Yelp, RBC, Yale University, Pearson, Salvation Army, Shell Energy and NASA, target mid to large enterprises that require scalable, mission-critical cloud communications and contact center solutions, signaling strong upsell potential to expand to broader departments.

Cloud-Native Stack Tech stack includes AWS, Terraform, Jenkins, Ansible, Chef, and VMware, indicating a modern cloud-native and automation-friendly environment. This creates opportunities to position ROI through streamlined deployment, security, and DevOps-friendly integrations for potential buyers.

Award-Winning Cred Historical recognition such as a 2019 CUSTOMER Magazine Technology Award reinforces credibility. Use these accolades in outreach to decision-makers as proof points for reliability and innovation when pursuing larger CCaaS or UCaaS deals.

Strategic Partnerships Past partnerships and mergers with Lifesize and Nemertes Research relations suggest openness to collaboration and advisory engagements. Leverage to propose joint solutions, reference accounts, and maturity assessments to validate contact center strategies for prospects exploring modernization.