Acquisition Strategy Lifesize recently acquired Serenova, a cloud contact center solutions provider. This acquisition has expanded Lifesize's portfolio to include UCaaS and CCaaS products. Leveraging this merger, there is an opportunity to cross-sell Lifesize's video conferencing solutions alongside Serenova's contact center offerings to existing and new customers.

Product Innovation Serenova launched the CxEngage Rapid Response program, showcasing agility in responding to market demands. Sales teams can capitalize on this innovative program to address customer needs during uncertain times, positioning Serenova as a nimble and customer-centric contact center solution provider.

Industry Recognition Serenova received the 2019 CUSTOMER Magazine Contact Center Technology Award, highlighting its excellence in contact center solutions. This recognition can be leveraged by the sales team to build credibility, attract potential customers looking for award-winning technology, and differentiate Serenova in a competitive market.

Strategic Partnerships Serenova strategically partnered with Nemertes Group to develop the Contact Center Maturity Assessment. This collaboration strengthens Serenova's position as an industry thought leader. Sales professionals can use this partnership to showcase Serenova's commitment to innovation and expertise, fostering trust with potential clients.

Revenue Expansion With estimated revenues between $50M - $100M, Serenova presents significant growth potential. Sales development representatives can target enterprises looking to invest in robust communication and contact center solutions. Positioning Serenova as a scalable and financially stable partner can attract high-value clients seeking reliable technology providers.