Small firm scale ShapardResearch is a small market research firm (2-10 employees) with in-house data collection capabilities, presenting a sales opportunity to expand services through partnerships, subcontracting, or scalable solutions for larger clients needing outsourced fieldwork.

Specialized focus Their core strengths in employee engagement, customer satisfaction, pre-trial research, and mystery shopping indicate cross-sell potential into clients seeking comprehensive employee voice programs, customer experience metrics, and ethnographic insights.

State presence With the largest fieldwork staff in Oklahoma, there is a clear regional foothold. This suggests opportunities to upsell nationwide projects by offering geographic expansion, remote data collection, and national benchmarking while leveraging local credibility.

Tech stack Utilize their existing AWS, analytics, and web technologies to propose integrated data pipelines, dashboard deliverables, and secure data handling for clients requiring scalable research operations and modern reporting.

Growth signals Revenue is disclosed as a mid-tier range, indicating potential for growth and a need for scalable commercial models, proposal of retainer or project-based pricing, and measurable ROI demonstrations to attract mid-to-large enterprise clients.