Niche Market Focus ShapardResearch specializes in employee engagement and customer satisfaction research, presenting opportunities to offer tailored solutions that enhance these areas for clients seeking to improve workplace culture and client loyalty.

Regional Expertise With its large fieldwork staff in Oklahoma, the company has strong regional insights, which can be leveraged to win local or regional clients who value geographic market knowledge.

Tech Stack Leverage Utilizing platforms like Google Analytics and Webflow, ShapardResearch demonstrates tech-savviness that can be an entry point for offering advanced analytics, data management, or website optimization services to enhance operational efficiency.

Growth Potential Operating with a revenue range of 1 to 10 million and a small team, there are clear opportunities for upselling additional research services or expanding project scope to existing clients eager to deepen their market insights.

Industry Connectivity As part of a competitive landscape with large firms like Nielsen and Ipsos, partnering opportunities exist for collaborative research or niche service offerings that differentiate ShapardResearch within the market research industry.