SHEFIT®

Retail Apparel and FashionMichigan, United States11-50 Employees

SHEFIT operates in the retail apparel and fashion sector, focusing on women's athletic wear with an emphasis on high-support sports bras that offer adjustable fit. Its flagship Ultimate Sports Bra uses patented Zip Cinch Lift adjustability to let wearers customize fit and level of support for their workouts. The design approach aims to improve comfort and performance by providing gear that adapts to the wearer’s body and activity.

Based in Hudsonville, Michigan, the company has a small to mid-sized team and serves women seeking reliable, customizable athletic apparel. Founded in 2016, SHEFIT has been recognized by Inc. 500 as a fast-growing private company for two consecutive years and noted by Entrepreneur Magazine for its impact in the field. In December 2023, the company announced a trio of new products and the launch of SheFit Studio, an experiential concept intended to involve customers in product development.

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