Recent Expansions Smarkets has recently expanded its offices to Washington, D.C., showcasing a commitment to growing its presence in the United States market. This expansion presents an opportunity for partnerships, collaborations, and client acquisition within the region.

Tech-First Approach With a strong emphasis on technology and a modern tech stack, Smarkets positions itself as a cutting-edge company in the sports betting industry. Leveraging their tech expertise, there is potential to target clients seeking innovative solutions and advanced technological platforms.

Product Launches The launch of SBK, Smarkets' new sportsbook product, indicates a focus on product innovation and differentiation. This launch provides an opening to engage with customers looking for new and exciting betting experiences.

Strategic Partnerships Partnering with investors like Susquehanna Growth Equity demonstrates Smarkets' strategic approach to financial growth and market expansion. This partnership history can be leveraged to build trust and credibility when engaging with potential clients and investors.

Leadership Expertise The hiring of senior-level personnel such as Sheldon Hanai as the Head of Global Innovation Finance reflects Smarkets' focus on leadership and talent. Highlighting the expertise and experience of key personnel can be a valuable asset when approaching clients who value strong leadership and industry knowledge.