Insights

Expanding Geographical Reach Smarkets recently expanded its offices to Washington, D.C., showcasing a strategic move to increase its U.S. footprint. This expansion presents a potential sales opportunity for partnerships and collaborations with local businesses in the area.

Launch of New Sportsbook App The recent launch of the SBK sportsbook app in Iowa signifies an entrance into a new market segment for Smarkets. This opens up a sales opportunity to explore partnerships with local sports teams or organizations for promotional activities and sponsorships.

Strategic Partnership with Financial Services Giant Smarkets' partnership with Susquehanna Growth Equity, a subsidiary of the financial services giant SIG, highlights a strong financial backing. Leveraging this partnership can lead to sales opportunities through introductions to potential clients within the financial industry.

Innovative TV Ad Campaign The launch of a TV ad campaign in the UK, led by Smarkets' CEO Jason Trost, demonstrates a commitment to marketing innovation. This creative approach can be leveraged as a sales tool to showcase Smarkets as a dynamic and forward-thinking company to potential partners and clients.

Focus on Tech-First Approach Smarkets' tech-focused approach utilizing a modern tech stack presents a unique selling point for potential clients in the sports betting industry. Highlighting the technological sophistication of Smarkets' products can drive sales by attracting businesses looking for cutting-edge solutions.

Smarkets Tech Stack

Smarkets uses 8 technology products and services including Google Ads, Bing Ads, Optimise, and more. Explore Smarkets's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Optimise
    Affiliate Advertising Networks
  • Prometheus
    Data Management
  • NoSQL
    Database
  • Google Sign-in
    Identity Verification
  • Atlassian Jira
    Issue Trackers
  • PWA
    Miscellaneous

Media & News

Smarkets's Email Address Formats

Smarkets uses at least 1 format(s):
Smarkets Email FormatsExamplePercentage
First.Last@smarkets.comJohn.Doe@smarkets.com
96%
First.Middle@smarkets.comJohn.Michael@smarkets.com
3%
First@smarkets.comJohn@smarkets.com
1%

Frequently Asked Questions

Where is Smarkets's headquarters located?

Minus sign iconPlus sign icon
Smarkets's main headquarters is located at 1 Commodity Quay St Katharine Docks London, E1W 1AZ GB. The company has employees across 6 continents, including EuropeNorth AmericaSouth America.

What is Smarkets's phone number?

Minus sign iconPlus sign icon
You can contact Smarkets's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smarkets's official website and social media links?

Minus sign iconPlus sign icon
Smarkets's official website is smarkets.com and has social profiles on LinkedIn.

How much revenue does Smarkets generate?

Minus sign iconPlus sign icon
As of April 2025, Smarkets's annual revenue reached $35M.

What is Smarkets's NAICS code?

Minus sign iconPlus sign icon
Smarkets's NAICS code is 52 - Finance and Insurance.

How many employees does Smarkets have currently?

Minus sign iconPlus sign icon
As of April 2025, Smarkets has approximately 86 employees across 6 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: M. B.Chief Operating Officer: W. C.Chief Product Officer: S. H.. Explore Smarkets's employee directory with LeadIQ.

What industry does Smarkets belong to?

Minus sign iconPlus sign icon
Smarkets operates in the Financial Services industry.

What technology does Smarkets use?

Minus sign iconPlus sign icon
Smarkets's tech stack includes Google AdsBing AdsOptimisePrometheusNoSQLGoogle Sign-inAtlassian JiraPWA.

What is Smarkets's email format?

Minus sign iconPlus sign icon
Smarkets's email format typically follows the pattern of . Find more Smarkets email formats with LeadIQ.

When was Smarkets founded?

Minus sign iconPlus sign icon
Smarkets was founded in 2008.
Smarkets

Smarkets

Financial ServicesLondon, United Kingdom51-200 Employees

Smarkets is an award-winning, product-led, sports betting company headquartered in London that processes billions of pounds in traded volume each year. We bring a professional and tech-first approach to the sports betting world which has allowed us to create one of the most sophisticated products in the industry.

Our mission is to fight for what’s right in our corner of the universe, and that means fixing betting with a core focus on price and product.

Smarkets is primarily a technology company, utilising a modern tech stack built around Linux, Kafka, Postgres, and Kubernetes using Python 3, C++ 17 and React.

Fundamentally, we aim to create a positive and comfortable working environment that allows you to perform at your best while enjoying a friendly and upbeat atmosphere alongside intelligent colleagues. 

We are bringing together smart minds from different experiences, disciplines and cultures to produce not only a pioneering product, but also a world-class company.

Visit https://smarkets.com/careers to learn more.

Section iconCompany Overview

Headquarters
1 Commodity Quay St Katharine Docks London, E1W 1AZ GB
Phone number
NAICS Code
52 - Finance and Insurance
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Smarkets's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Smarkets's revenue is in the range of $10M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.