Expanding Market Presence Smarkets is actively expanding its geographic footprint, including launching operations in the United States with new offices in Washington, D.C. This presents opportunities to offer tailored technological or consulting solutions that support their growth and regional compliance needs.
Technological Sophistication With a robust tech stack utilizing Kubernetes, Kafka, Python, C++, and React, Smarkets prioritizes building trust and accessibility. Selling advanced infrastructure, cloud services, or cybersecurity solutions aligned with high-frequency trading and prediction markets could meet their engineering needs.
Financial Scalability Although currently generating revenue between one and ten million dollars, Smarkets’s recent funding activities and partnerships suggest growth potential. Opportunities exist to provide scalable financial tools, data analytics, or investment solutions to support their expansion and trading volume.
Innovative Product Launches Smarkets recently launched the SBK sportsbook platform and plans further market access deals, indicating a focus on developing new sports betting products. This opens doors for partnerships in user engagement, marketing technology, or interactive services aimed at increasing customer loyalty.
Strategic Partnerships & Investment Partnering with Susquehanna Growth Equity and expanding into new markets demonstrates their openness to strategic collaborations. Engaging with Smarkets for offering co-branded platforms, data-driven marketing, or joint ventures could leverage their growth trajectory and market positioning.