Expansion opportunities Smarkets is expanding in the United States and seeking a CFTC license, indicating forward-looking growth in regulated markets. This opens doors for cross-border risk management, data integration, and compliance-oriented technology solutions.

Regulated market emphasis Operating in multiple regulated jurisdictions and a strong focus on infrastructure for institutional trust suggests opportunities to selling enterprise-grade risk controls, auditing capabilities, and scalable deployment for larger traders or funds entering prediction markets.

Liquidity and tech edge The company highlights proprietary market-making, deep liquidity, and a tech stack built for performance. This points to upsell opportunities around high-performance data feeds, analytics platforms, latency optimization services, and integration with existing trading desks.

Strategic partnerships Recent and ongoing partnerships with Susquehanna Growth Equity and SailGP indicate openness to ecosystem collaborations. Potential sales angles include co-marketing platforms, data licensing, and joint ventures with trading or sports-tech entities.

Global growth mindset With offices in London, Malta, and plans for the U.S., Smarkets targets global expansion. Sales opportunities exist in regional deployments, compliance automation, localized support, and enterprise-grade hosting or managed services for diverse regulatory landscapes.