Insights

Expanding Market Presence Smarkets is actively expanding its geographical footprint with recent office openings in the United States and plans to enter the U.S. prediction markets, presenting opportunities to collaborate with local financial institutions and betting operators seeking innovative prediction solutions.

Strategic Industry Partnerships The company's partnership with SailGP and its integration rights in key European markets highlight its focus on sports betting and event-driven markets, suggesting potential for joint marketing, technology integrations, or sponsorship opportunities with sports and entertainment entities.

Advanced Technology Stack Leveraging a robust tech infrastructure built on Linux, Kafka, and Kubernetes with performance-critical development in Rust and C++, Smarkets offers scalable, secure, and high-performance prediction platforms ideal for enterprise clients seeking reliable trading and betting technology solutions.

Targeted Market Demographics Operating primarily in regulated markets with a customer base of over a million users, Smarkets presents opportunities to partner with payment providers, compliance services, and data analytics firms to enhance user experience and regulatory compliance in expanding regions.

Growth through Innovation Recent product launches like the SBK sportsbook and focus on unique market design emphasize Smarkets’ innovative approach, suggesting openings for B2B sales in AI-driven analytics, market-making software, and coverage expansion services to further grow their technological edge.

Smarkets Tech Stack

Smarkets uses 8 technology products and services including Google Ads, Bing Ads, Medium, and more. Explore Smarkets's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Medium
    Blogs
  • Elastic stack (ELK)
    Data Management
  • Prometheus
    Data Management
  • Webpack
    Development
  • Zendesk
    Documentation Tools
  • Amazon ALB
    Load Balancers

Media & News

Smarkets's Email Address Formats

Smarkets uses at least 1 format(s):
Smarkets Email FormatsExamplePercentage
First.Last@smarkets.comJohn.Doe@smarkets.com
97%
First.Middle@smarkets.comJohn.Michael@smarkets.com
2%
First@smarkets.comJohn@smarkets.com
1%

Frequently Asked Questions

Where is Smarkets's headquarters located?

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Smarkets's main headquarters is located at 1 Commodity Quay London, England e1w 1az United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is Smarkets's phone number?

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You can contact Smarkets's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smarkets's official website and social media links?

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Smarkets's official website is smarkets.com and has social profiles on LinkedInCrunchbase.

What is Smarkets's SIC code NAICS code?

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Smarkets's SIC code is 5813 - Drinking Places (alcoholic Beverages) NAICS code is 52 - Finance and Insurance.

How many employees does Smarkets have currently?

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As of March 2026, Smarkets has approximately 97 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: M. B.Cto: H. E.Chief Operating Officer: W. C.. Explore Smarkets's employee directory with LeadIQ.

What industry does Smarkets belong to?

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Smarkets operates in the Financial Services industry.

What technology does Smarkets use?

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Smarkets's tech stack includes Google AdsBing AdsMediumElastic stack (ELK)PrometheusWebpackZendeskAmazon ALB.

What is Smarkets's email format?

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Smarkets's email format typically follows the pattern of First.Last@smarkets.com. Find more Smarkets email formats with LeadIQ.

When was Smarkets founded?

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Smarkets was founded in 2008.

Smarkets

Financial ServicesEngland, United Kingdom51-200 Employees

Smarkets operates one of the world's largest prediction market and sports betting exchanges — processing $billions in annual volume across 1M+ customers in regulated markets worldwide.

Founded in 2008, we've spent 18 years building the infrastructure for how the world prices uncertain events. Our exchange consistently delivers the sharpest prices available, powered by proprietary market-making technology and deep liquidity provision.

We're a technology company at our core. Our platform is built on Linux, Kafka, Postgres, and Kubernetes, with performance-critical systems in Rust and C++17, and product surfaces in Python and React. We build infrastructure that institutions trust while keeping it accessible to everyone.

We've survived every cycle, every competitor, and every "revolution" in this industry. Our edge: market design beats marketing, and liquidity beats everything.

Team of 100+ across London and Malta. Licensed and regulated across multiple jurisdictions.

We're hiring engineers, traders, and operators who think markets are fascinating and want to build the infrastructure for how the world discovers truth.

smarkets.com/careers

Section iconCompany Overview

Headquarters
1 Commodity Quay London, England e1w 1az United Kingdom
Phone number
SIC Code
5813 - Drinking Places (alcoholic Beverages)
NAICS Code
52 - Finance and Insurance
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Smarkets's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smarkets's revenue is estimated to be in the range of $1M$10M

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