Insights

Global Expansion Smarkets has recently expanded its operations to the United States and other North American markets, indicating a focus on growth and emerging market opportunities which can be leveraged through tailored product solutions and regional partnerships.

Technology Leadership With its robust technology stack and proprietary market-making systems, Smarkets values innovative infrastructure and data-driven solutions, presenting opportunities to offer advanced analytics, security enhancements, or system integrations to enhance performance.

Industry Partnerships Smarkets' strategic partnerships, such as with SailGP and Susquehanna, reveal a commitment to sports and trading collaborations, suggesting potential cross-promotional or co-branded ventures with companies serving sports betting, event organizers, or trading firms.

Regulatory Expansion Their recent filings for CFTC licensing in the U.S. demonstrate a proactive approach to entering regulated markets, creating openings for compliance technology services, legal advisory, and licensing consultancy to support their growth.

Market Positioning Operating one of the largest prediction markets with deep liquidity and a focus on market design over marketing, Smarkets offers opportunities to collaborate on liquidity enhancement tools, market visualization tools, or trader engagement platforms for financial services firms.

Smarkets Tech Stack

Smarkets uses 8 technology products and services including Google Ads, Bing Ads, Medium, and more. Explore Smarkets's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Medium
    Blogs
  • Elastic stack (ELK)
    Data Management
  • Prometheus
    Data Management
  • Webpack
    Development
  • Zendesk
    Documentation Tools
  • Amazon ALB
    Load Balancers

Media & News

Smarkets's Email Address Formats

Smarkets uses at least 1 format(s):
Smarkets Email FormatsExamplePercentage
First.Last@smarkets.comJohn.Doe@smarkets.com
96%
First.Middle@smarkets.comJohn.Michael@smarkets.com
3%
First@smarkets.comJohn@smarkets.com
1%

Frequently Asked Questions

Where is Smarkets's headquarters located?

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Smarkets's main headquarters is located at 1 Commodity Quay London, England United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is Smarkets's phone number?

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You can contact Smarkets's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smarkets's official website and social media links?

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Smarkets's official website is smarkets.com and has social profiles on LinkedInCrunchbase.

What is Smarkets's SIC code NAICS code?

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Smarkets's SIC code is 5813 - Drinking Places (alcoholic Beverages) NAICS code is 52 - Finance and Insurance.

How many employees does Smarkets have currently?

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As of April 2026, Smarkets has approximately 97 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: M. B.Cto: H. E.Chief Operating Officer: W. C.. Explore Smarkets's employee directory with LeadIQ.

What industry does Smarkets belong to?

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Smarkets operates in the Financial Services industry.

What technology does Smarkets use?

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Smarkets's tech stack includes Google AdsBing AdsMediumElastic stack (ELK)PrometheusWebpackZendeskAmazon ALB.

What is Smarkets's email format?

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Smarkets's email format typically follows the pattern of First.Last@smarkets.com. Find more Smarkets email formats with LeadIQ.

When was Smarkets founded?

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Smarkets was founded in 2008.

Smarkets

Financial ServicesEngland, United Kingdom51-200 Employees

Smarkets operates one of the world's largest prediction market and sports betting exchanges — processing $billions in annual volume across 1M+ customers in regulated markets worldwide.

Founded in 2008, we've spent 18 years building the infrastructure for how the world prices uncertain events. Our exchange consistently delivers the sharpest prices available, powered by proprietary market-making technology and deep liquidity provision.

We're a technology company at our core. Our platform is built on Linux, Kafka, Postgres, and Kubernetes, with performance-critical systems in Rust and C++17, and product surfaces in Python and React. We build infrastructure that institutions trust while keeping it accessible to everyone.

We've survived every cycle, every competitor, and every "revolution" in this industry. Our edge: market design beats marketing, and liquidity beats everything.

Team of 100+ across London and Malta. Licensed and regulated across multiple jurisdictions.

We're hiring engineers, traders, and operators who think markets are fascinating and want to build the infrastructure for how the world discovers truth.

smarkets.com/careers

Section iconCompany Overview

Headquarters
1 Commodity Quay London, England United Kingdom
Phone number
SIC Code
5813 - Drinking Places (alcoholic Beverages)
NAICS Code
52 - Finance and Insurance
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Smarkets's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Smarkets's revenue is estimated to be in the range of $10M$25M

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