Microsoft ecosystem SoHo Dragon specializes in Microsoft Application stack tooling and related services, presenting a clear opportunity to upsell Microsoft licensing optimization, SharePoint enhancements, and Azure-based solutions to existing clients and prospects.

Expansion momentum Past and ongoing expansion into Europe and Lithuania, plus a recent partnership with Persistent Systems, indicate growth capacity and potential for co-delivery, cross-sell of consulting services, and access to new market segments.

Productivity tooling Recent launches such as Lucidchart to Visio conversion, SharePoint PDF collaboration, and Power Lunch 88 show a focus on collaboration, governance, and user engagement tools that can be sold to organizations seeking modern, efficient workflows.

Staff augmentation In addition to project-based work, SoHo Dragon offers staff augmentation and direct placement, enabling a scalable solution for clients facing staffing gaps, ramp-ups for digital initiatives, or urgent project deliverables.

Mid-market focus With a revenue range of $25M-$50M and a mid-sized employee base, SoHo Dragon sits between small consultancies and large IT firms, presenting a fertile landscape for targeted services like cloud adoption, BI integrations, and CRM/tooling modernization to mid-market buyers.