Soma
RetailFlorida, United States1001-5000 Employees
Bras for all your moments.
Market Expansion Soma has been actively expanding its physical presence with new store openings in locations like New Jersey. This expansion strategy could be leveraged to explore sales opportunities in emerging markets and reach a wider customer base.
Product Innovation With the development of Smart Bra solutions and the launch of The Soma Innovation Lab, Soma is investing in innovative product offerings. This innovation could be a key selling point to attract tech-savvy customers seeking unique and advanced lingerie products.
Mergers & Acquisitions Soma's acquisition of Guide Share Europe and the geosynthetic material brand GSE showcase strategic moves to broaden its business portfolio. Exploring collaborative sales strategies post-mergers can present cross-selling opportunities and tap into new customer segments.
Industry Recognition Being recognized as a leading brand in specific niches like the world's best gaybourhoods can enhance Soma's brand reputation and credibility. Leveraging such accolades in marketing and sales pitches can attract customers looking for inclusive and socially conscious brands.
Top Talent Acquisition The appointment of Martin Shejbal as printing director indicates Soma's focus on expertise and leadership. Leveraging such high-caliber talent in sales presentations can instill confidence in customers regarding the quality and expertise behind Soma's products and services.
Soma uses 8 technology products and services including Dojo, Twitter typeahead.js, jQuery Migrate, and more. Explore Soma's tech stack below.
Soma Email Formats | Percentage |
First.Last@soma.com | 84% |
FLast@soma.com | 10% |
FirstLast@soma.com | 5% |
FirstL@soma.com | 1% |
RetailFlorida, United States1001-5000 Employees
Bras for all your moments.
Soma's revenue is in the range of $100M$1B
Soma's revenue is in the range of $100M$1B