Recent Expansions Soma Group, Inc. has been actively expanding its retail locations, such as opening a new store in New Jersey and launching innovative pop-up labs. This growth signifies potential sales opportunities in new markets and increased brand visibility.

Tech Adoption With a tech stack that includes PWA and cloud-based tools like Cloudflare Bot Management, Soma demonstrates a commitment to leveraging technology for enhanced customer engagement. Sales representatives can capitalize on this tech-savvy image to attract tech-oriented customers.

Product Innovation The development of Smart Bra solutions showcases Soma's dedication to creating cutting-edge products. Sales teams can promote these innovative offerings as a unique selling point to attract customers seeking advanced and personalized solutions.

Acquisitions Strategy Through acquisitions like Guide Share Europe and the geosynthetic brand GSE, Soma has shown strategic expansion moves. Sales professionals can leverage these diversified offerings to cross-sell products and services across different customer segments.

Market Recognition Soma Group, Inc. has been recognized for its contributions, like being acknowledged as part of the 'world’s best gaybourhoods.' Sales teams can utilize this positive brand association to establish connections with diverse customer groups and tap into new market opportunities.