Multi Market Sponsorship Speedway Motorsports owns and operates 11 premier tracks in key markets, creating a unique multi-market platform for national and regional sponsors. This enables cross-track activation, bundled sponsorships, and aligned experiential campaigns across NASCAR events, leveraging SMI Properties, Performance Racing Network, and the fan-rich venues.

Lodging Partnership Expansion Recent lodging partnerships with Airbnb illustrate a successful model to pair lodging with race experiences. There is potential to bring additional travel, hospitality, and rental car partners across NHMS, Atlanta, Charlotte, Las Vegas, and other tracks for bundled travel packages, VIP experiences, and season-long sponsorships.

Retail Partner Activations The Dollar Tree partnership as Official Value Retailer across multiple tracks and weekends shows appetite for in-venue retail activations. This opens opportunities to add more retailers and consumer brands for co-branded merchandising, displays, promotions, and cross-sell across the circuit.

Media and Sponsorships A strong media and advertising stack is available via Performance Racing Network, in-venue promotions, and in-house merchandising through SMI Properties. This supports sponsorship sell-through via radio, digital, social media, and live event activations across all tracks.

Experiential Marketing Opportunities Recent partnerships and fan-focused initiatives, including THOR Industries RV collaboration and IMSA Street Fest engagement, highlight demand for experiential activations. Opportunities exist to build branded fan zones, VIP packages, driver meet-and-greets, and product trials with auto, lifestyle, and consumer brands.